Practise reading modern press. Станкова Т.Ю. - 21 стр.

ïðîôåññèîíàëüíî; àãðåññèâíûå ìåòîäû ïðîäàæè; îñòàâàòüñÿ
êîíêóðåíòîñïîñîáíûì; ïîäîáíî èìåþùèì ìàðêó ïðîäóêòàì;
äðóæåëþáíûé; çàñëóæèâàþùèé äîâåðèÿ; íåíàäåæíûé.
        III. Fill in the gaps with the appropriate word from those given below: to
sell, to present itself, consumers, advertising, brand.
     1. Cigarette ... has been banned. 2. Put an advertisement in the
paper if you want ... your car. 3. Which ... of jeans do you wear? 4. The
company needs ... better. 5. ... want more information about the food
they buy.
      IV. Translate the following sentences from Russian into English.
     1. Íå î÷åíü ìíîãî ñòðàí â ìèðå èìåþò ñâîå ðåêëàìíîå
ëèöî. 2. Áðýíäû ðàçâèòûõ ñòðàí ñèìâîëèçèðóþò èíäèâèäóàëü-
íóþ ñâîáîäó è ïðîöâåòàíèå. 3. Ñòðàíû, èìåþùèå ñâîå ðåêëàì-
íîå ëèöî, çàâèñÿò îò äîâåðèÿ ïîêóïàòåëÿ. 4. Ïîêóïàòåëü â ãëî-
áàëüíîì ñìûñëå ÷àñòî óæå íå âèäèò ðàçíèöó ìåæäó áðýíäîì è
ãîñóäàðñòâîì. 5. Ðåêëàìà ÷àñòî èñïîëüçóåò êóëüòóðíûå ñòåðåî-
òèïû äëÿ òîãî, ÷òîáû ïðîäàòü ïðîäóêò.
      V. State if the sentences are true to fact.
      1. Countries present themselves in various ways on the world
mental map. 2. Ireland has a smiling, beautiful face offering us tasty
appetizers on an airplane. 3. Over the last two decades, straightforward
advertising has given way to branding. 4. Nokia is Germany’s envoy to
the world. 5. If the country has a good reputation, it is more competitive
in the international arena. 6. Branded states don’t depend on customers’
wishes and satisfaction.
      VI. Ask five questions about the text.

      VII. Practise speaking about the topic considered in this article.
     Your hometask is to find several branded states on the map.
Use a dictionary and find out their pronunciation. Give some
information about 2—3 countries and their branded products.
      VIII. Practise writing about the theme discussed in this unit.
     Write a letter to your foreign pen-friend. Write about yourself
and about Russia. Try to show what makes Russia different from
other countries. Don’t forget to mention the symbols characterizing
our country.

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