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125
If at a party, A stands before B and asks if B if s/he likes wine, B is allowed
to infer that A is offering B wine even though A did not literally make an offer of
wine. The Maxim of Relation licenses B to infer that A is offering wine since that
understanding would make A’s question most relevant to the context in which it
was said. In other words, understanding what someone is saying to us involves not
just understanding the literal meaning of their utterances, but also making
inferences about how that literal meaning is relevant to the current situation. This
means that we could infer two different messages from the same utterance
depending on how we interpret the situation. So, if someone says, A: You can close
the door. we could interpret the statement as a not-too-polite request to close the
door or as a statement about the condition of the door [= ‘the door can be closed’]
depending on the context in which it is uttered: conversational implicature is
sensitive to the context of the utterance.
The other maxims are also important. For example, consider the following
letter of recommendation:
Dear Sir or Madam:
Mr. Hardbottom faithfully turns his work in on time and actively
participates in discussions in seminars.
Yours sincerely,
Prof. Bonebreak
This letter does not contribute the correct amount of information [thus
violating the Maxim of Quantity], which allows the inference that there is a reason
why the correct amount of information is not being provided, namely that to do so
would involve saying negative things about the recommendee.
According to Grice, the maxims are learned guidelines for social interaction.
“It is just a well-recognized empirical fact that people do behave in these ways [i.e.
in ways that the maxims prescribe]; they learned to do so in childhood, and have
not lost the habit of doing so” (Grice 1989:29).
Grice does not of course prescribe the use of such maxims. Nor does he
suggest that we use them to construct conversations. But they are useful for
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