Английский для экономистов и менеджеров. Ульянова О.В - 39 стр.

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12 Analyze the graph and comment upon it.
The supply and demand model describes
how prices vary as a result of a balance
between product availability and demand.
The graph depicts an increase in demand
from D
1
to D
2
along with the consequent
increase in price and quantity required to
reach a new equilibrium point on the
supply curve (S).
Unit 2
Marketing
13 You will read about the art of marketing. Before you read
try to explain what marketing is all about.
14 Match 1-5 with a-e to make meaningful phrases.
1) to take
2) to attract
3) to cover
4) to create
5) to locate
6) to persuade
a) the costs and expenses
b) buyers
c) a choice
d) to buy
e) surveys
f) products
15 Read the text and compare you explanation of marketing with
what you’ve read.
MARKETING TO-DAY
Marketing is a new science. What has been around previously is the art
of salesmanship. Salesmanship is the art of manufacturing something and
making another person want it, then manufacturing it for him.
The fundamental principles for a marketer are:
• to understand the customer (through research);
• to create a choice ( a difference in price, concept or value that will dis-
tinguish your product);
• to communicate that choice (through promotion and advertising).

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