Английский для экономистов и менеджеров. Ульянова О.В - 81 стр.

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ORGANISATIONAL CULTURE
What is it?
It is defined by what a company believes in and how these beliefs are
expressed through policies and attitudes. It covers diverse areas such as hir-
ing, professional development and external communication.
Why is it important to know about a company’s culture?
Businesses often have a list of 5-10 'mission statements' featured in their
brochures, on their websites or hanging in their office detailing the values
they hold as a form of communication to their employees, their clients and
the public.
If you are a potential employee then you should be aware of what the
company stands for and how it treats its employees before attending an inter-
view.
If you need to use the services of a company you may be interested to
know what standards they work towards before choosing to work with them.
You may not agree with some of their major policies and this could affect
your working relationship.
For some companies their treatment of their employees or clients at any
given time could affect their share prices and so inevitably have a great influ-
ence on the company’s success or failure.
Some common features of Organizational Culture
To better understand what a company’s culture is you should consider
the following points and see how the company deals with them:
• the role of the employee;
• internal communications;
• public relations;
• hiring;
• equal opportunities;
• professional development.
Contemporary Organizational Culture
Many on-line companies need to have a new approach to business to
survive.
One of the major Internet search engines states that ‘Fast is better than
slow’, showing they have listened to the needs of their clients.
Another of their statements ‘You can make money without doing evil’
provides an insight into how they view business with advertisers and how
they try to remain objective.

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