Методические указания по изучению английского языка на 3 курсе заочного факультета. Якушева И.В - 20 стр.

   impact                           to purchase
   Упр. 3. Составьте пары антонимов из приведенных ниже слов:
   broad, buy, different, narrow, same, sell, strength, weakness.

   Упр. 4. Переведите предложения, обращая внимание на употребление
герундия:
   1. The methods of dealing in the markets are affected by the product itself.
   2. In deciding his price for the job the manufacturer will need to know his
raw-material prices.
   3. The Baltic Exchange being one of the most important markets in the City of
London today is a well known fact.

   Упр. 5. Задания к тексту.
   I. Прочтите текст и выпишите незнакомые слова в словарь.
   II. Переведите письменно 3 абзац текста. Обратите внимание на значе-
ние глагола to translate в данном контексте.
   III. Найдите в тексте определение для понятия - “рынок” и переведите
его письменно на русский язык.
   IV. Выберите из данных утверждений те, которые соответствуют содер-
жанию текста.
   1. The first businessperson's marketing task is to make profit.
   2. Creating your business you must analyze economic conditions.
   3. The four P's are the main parts of marketing mix.
   V. Назовите все основные внешние факторы, которые влияют на рынок.

   Text 1
                                   Types of markets
    A central concern in marketing is the market - the group of people who might
need or want your product and who would have the money to buy it.
    Markets may be classified in two broad categories. The consumer market con-
sists of individuals and households that purchase goods and services for personal
use. The industrial/organizational market is made up of enterprises that buy goods
and services for resale to the consumer market or for their own operations. These
two groups approach their purchases in different ways. There are also target mar-


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