Методические указания по изучению английского языка на 3 курсе заочного факультета. Якушева И.В - 21 стр.

kets. They are intended for specific groups of customers to whom a company
wants to sell a particular product.
    The businessperson's first marketing task is to decide on the goods or services
that will attract customers. The key is to determine these customers needs and
wants and then translate them into desirable products. As you make decisions
about how to satisfy your customers, you are creating a marketing mix. The mar-
keting mix is a combination of four major ingredients: product (ideas, goods, or
services), price, place (distribution), and promotion. In marketing it is very im-
portant to figure out a clever way to combine the four P's in such a manner as to
accomplish the organization's objectives.
    Using the marketing goals as a framework you must analyze environment.
Changes in economic conditions, social trends, technology, natural environment
all have a great impact on a firm's marketing options. In addition to analyzing the
external environment, marketers must look within their own companies to deter-
mine their strengths and weaknesses.

   Урок 2
   Упр. 1. Прочтите и переведите однокоренные слова:
   to employ - employer - employing - employment;
   market - marketer - marketing;
   to use - useful - use - usage;
   to identify - identical - identification .

   Упр. 2. Подберите синонимичные пары:
   information, to aid, customer, expensive, to collect, technique, costly, data, to
gather, to help, method, consumer.



   Упр. 3. Переведите следующие предложения, обращая внимание на
употребление инфинитива:
   1. То be a success in commercial field you should do marketing research.
   2. New water-proof, colourous packages are most likely to be attractive to
customers.
   3. Reading special literature helps to conduct business.



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