Методические указания по изучению английского языка на 3 курсе заочного факультета. Якушева И.В - 39 стр.

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39
ing the trends. A businessman should read all available material within his trade.
This includes: newsletters, trade advertisements, new-product announcements,
etc.
What factors are the most important to your customer: price, availability, spe-
cial service, unique, products, quality? Perhaps you will have to educate potential
clients as to their need for your service.
What sources can help in Market research? These are Local census bureaus.
They can provide useful information on everything from income levels to geo-
graphic studies. A person can also check with the local Chamber of commerce, or
the department of economic or industrial development.
Libraries have numerous reference literature. Universities and graduate
schools are also excellent sources for assistance. You might interest a student in
doing his project study on your business, or an entire class in conducting a market
survey for you.
The owner is the best salesperson for his business. He or she must keep in
touch with the public, be friendly and ask the customers' opinions. He will reap
the rewards of satisfied customers and increased business.
to soar - расти
to reap - пожинать плоды победы (труда)
КОНТРОЛЬНАЯ РАБОТА № 7
Вариант 3
Упр. 1. Прочтите текст и поймите его содержание.
Упр. 2. Найдите в тексте английские эквиваленты следующих словосо-
четаний:
дочерняя фирма (компания), постоянный капитал, держатели акций, со-
вет директоров, участвовать в прибыли, сфера услуг, в свою очередь.
Упр. 3. Переведите письменно 3 и 4 абзацы текста.
Упр. 4. Подберите к терминам из левой колонки определения из
правой
колонки, проставьте соответствующие буквы:
1. private corporation a) corporations formed to pursue
2. parent company noneconomic goals in social
3. public corporation service and arts 
ing the trends. A businessman should read all available material within his trade.
This includes: newsletters, trade advertisements, new-product announcements,
etc.
     What factors are the most important to your customer: price, availability, spe-
cial service, unique, products, quality? Perhaps you will have to educate potential
clients as to their need for your service.
     What sources can help in Market research? These are Local census bureaus.
They can provide useful information on everything from income levels to geo-
graphic studies. A person can also check with the local Chamber of commerce, or
the department of economic or industrial development.
     Libraries have numerous reference literature. Universities and graduate
schools are also excellent sources for assistance. You might interest a student in
doing his project study on your business, or an entire class in conducting a market
survey for you.
     The owner is the best salesperson for his business. He or she must keep in
touch with the public, be friendly and ask the customers' opinions. He will reap
the rewards of satisfied customers and increased business.

   to soar - расти
   to reap - пожинать плоды победы (труда)


                    КОНТРОЛЬНАЯ РАБОТА № 7
                           Вариант 3
   Упр. 1. Прочтите текст и поймите его содержание.
   Упр. 2. Найдите в тексте английские эквиваленты следующих словосо-
четаний:
   дочерняя фирма (компания), постоянный капитал, держатели акций, со-
вет директоров, участвовать в прибыли, сфера услуг, в свою очередь.
   Упр. 3. Переведите письменно 3 и 4 абзацы текста.
   Упр. 4. Подберите к терминам из левой колонки определения из правой
колонки, проставьте соответствующие буквы:
   1. private corporation  a) corporations formed to pursue
   2. parent company         noneconomic goals in social
   3. public corporation      service and arts



                                        39

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