Методические указания по изучению английского языка на 3 курсе заочного факультета. Якушева И.В - 38 стр.

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ПГУ | Пенза

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38
восочетаний:
самолечение, рыночные исследования, уровень дохода, возвращать сто-
рицей, быть в контакте, проконсультироваться, коммерческая деятельность.
Упр. 3. Переведите письменно 5 и 6 абзацы.
Упр. 4. Прочтите следующие предложения и укажите номера тех пред-
ложений, которые соответствуют содержанию текста:
1. Advertising plays a very important role in sales activities.
2. A businessman is too busy to get new information about his trade.
3. Law price is the most important factor for a customer.
4. Market is influenced by economic, demographic and even geographic fac-
tors.
5. Features of character do not play any role in working with customers.
Упр. 5. Ответьте письменно на вопросы к тексту:
1. How can a businessman educate himself?
2. What factors do influence the market?
3. What do you think about the role of information in marketing?
Упр. 6. Составьте письменно аннотацию
к тексту на русском языке.
Text
Researching your Market
The root of all planning selling and organizing is information. The more you
have, the more you'll be able to sell your product or service. Marketing is nothing
more complicated than logic; it is the logical way to reach your customer or cli-
ent. Just as market analysis helped direct the development of your original busi-
ness concept and advertising it is also the key to the future sales activities of your
company.
Understanding your market is not just knowing who your customers are; you
have to know their motivations as well. The way you position your business in
the marketplace will be affected by geographic, economic, demographic and so-
cial trends.
Now look at the trends for the 1990s. The home health care industry and
home services are expected to soar. Researching trends is a matter of keeping
your eyes and ears open. Advertising agencies spend billions every year analys-
восочетаний:
    самолечение, рыночные исследования, уровень дохода, возвращать сто-
рицей, быть в контакте, проконсультироваться, коммерческая деятельность.
    Упр. 3. Переведите письменно 5 и 6 абзацы.
    Упр. 4. Прочтите следующие предложения и укажите номера тех пред-
ложений, которые соответствуют содержанию текста:
    1. Advertising plays a very important role in sales activities.
    2. A businessman is too busy to get new information about his trade.
    3. Law price is the most important factor for a customer.
    4. Market is influenced by economic, demographic and even geographic fac-
tors.
    5. Features of character do not play any role in working with customers.

   Упр. 5. Ответьте письменно на вопросы к тексту:
   1. How can a businessman educate himself?
   2. What factors do influence the market?
   3. What do you think about the role of information in marketing?
   Упр. 6. Составьте письменно аннотацию к тексту на русском языке.

   Text
                              Researching your Market
    The root of all planning selling and organizing is information. The more you
have, the more you'll be able to sell your product or service. Marketing is nothing
more complicated than logic; it is the logical way to reach your customer or cli-
ent. Just as market analysis helped direct the development of your original busi-
ness concept and advertising it is also the key to the future sales activities of your
company.
    Understanding your market is not just knowing who your customers are; you
have to know their motivations as well. The way you position your business in
the marketplace will be affected by geographic, economic, demographic and so-
cial trends.
    Now look at the trends for the 1990s. The home health care industry and
home services are expected to soar. Researching trends is a matter of keeping
your eyes and ears open. Advertising agencies spend billions every year analys-



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