Functional Styles. Афанасьева Н.Р - 32 стр.

ranged according to subject-matters into sections, each bringing an              fun! Starting pay $375/ week. Raines, Inc. 351-3617 x 421
appropriate name (e. g. BIRTHS, MARRIAGES, IN MEMORIAM, etc.).                   Call now 203-0756.            or 196.
This classified arrangement has resulted in a number of stereotyped              CLOSE TO campus – Houses for 1 AVAIL. AUG – 265 Stoddard
patterns regularly employed in newspaper advertising, of which read              thru 12 person groups. Great Ave. 3 bdrm, lic 3, $900/mo.
in the chart below:                                                              rents, reduced sec. deposit. & no Dan @ 517-202-0920.
                                                                                 application fee. Going fast, call
   Function                                    Features                          CRMC at 337-7577 or visit our
                                                                                 website at www.crmc1.com.
                          • mostly neutral vocabulary with rare usage of
       informing reader




                          emotionally coloured words or phrases used with        ABOUT 2 miles from MSU 2 FOR RENT, 2 bdrm house
                                                                                 bdrm, fenced yard, pets ok, w/d. $600/mo w/1 bdrm eff. apt
                          the only purpose of attracting readers' attention
                                                                                 $650. 676-9045                   upstairs, $250/mo 216 S.
                          • fixed, often elliptical, pattern                                                      Clemens 989-330-4192
                          • telegram-like statements, with articles and punc-
                                                                                 LEASING FOR August '04. Lic-4 526 SPARTAN, E.L., 3 bdrm,
                          tuation marks omitted
                                                                                 @ 226 Collingwood. Starting at extra room in bsmt, Lic 4,
                                                                                 $475pp. Call 517-712- 0563 or $1500/mo. 517-206-8469.
       As for the separate (non-classified) advertisements and an-               517-204-1466.
nouncements, the variety of language form and subject-matter is so
                                                                                 BARTEND $250/DAY potential. No RENO'S EAST hiring servers,
great that hardly any essential features common to all may be pointed
                                                                                 exp. nec. 800-965-6520 x 110.  drivers, and cooks for all
out. The reader's attention is attracted by every possible means: typo-                                         shifts. Outgoing, enthusiastic.
graphical, graphical and stylistic, both lexical and syntactical. There                                         Apply in person 1310 Abbott
is no call for brevity, as the advertiser can buy as much space as his                                          Rd.
bank account allows.                                                             2 RMMT needed for great 3 bdrm
                                                                                 duplex near MSU. Age 21+, must
      PRACTICE                                                                   like dog. Call Doug at 712-8779.

      PART I
                                                                                      2. Make up your own ad to post in a local student newspaper.
       1. The examples of classified announcement follow further.
Read them through and try to uncode what is meant there. Account
                                                                                      PART II
for the peculiarities of this part of the newspaper and for the reasons
of them.                                                                               1. As for non-classified advertisements and announcements
 BORED WITH your job? Then                    REMODELED FRAT/SORIORITY          nearly all means are considered proper in order to catch audience's
 change it! Work outdoors & be a              House Lic. 41 Single & Double     attention and influence their decision in favour of the service or
 grassroots environmental advo-               rooms       $200-$375/month.      product advertised. Some of the ways of gaining this aim are listed in
 cate. For the rest of the summer             Furnished, parking, & internet.   the theory part. Can you add anything to the list?
 have a job that is meaningful &              120 Spartan. Call Tomie

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