Functional Styles. Афанасьева Н.Р - 33 стр.

       2. Have you ever been persuaded to buy anything or do any-             style and the publicistic style. Like any publicistic writing, articles
thing because of an advertisement? If so, share this experience in            appeal not only to the readers’ mind but to their feelings as well.
class and try to decide what made you do so.
       3. Are there any particular advertisements that you can remem-            Function                                                               Features
ber for some reason? What do you think makes them so memorable?                                                                 • combination of different vocabulary strata




                                                                                  influencing reader by giving interpretation
       4. Choose any ad you like and comment on the techniques                                                                  • usage of emotionally coloured language elements,
employed to make it persuasive. Compare your ads in class. Which of                                                             both lexical and structural
the adverts do you find most persuasive and which least persuasive?                                                             • accepted usage of colloquial words and expres-
Why? What do they have in common? What do they differ in?
                                                                                                                                sions, slang, and professionalisms
       5. Prepare an ad with a picture so that the picture itself does




                                                                                                of certain facts
                                                                                                                                • usage of various stylistic devices but trite and
not reveal the product advertised. Exchange your pictures and com-
                                                                                                                                traditional in nature (e. g. traditional periphrases,
pose the text for the information part. Check your guesses with the
                                                                                                                                such as Wall Street (American financial circles),
original.
                                                                                                                                Downing Street (the British Government), Fleet
                                                                                                                                Street (the London press), the third world (the rem-
        Articles
                                                                                                                                nant of the dated division of the world into three
        Articles including features/feature articles, reports, and editori-
als are usually devoted to a latest event or vexed problem of social                                                            parts – socialist, capitalist and developing countries)
life, each of them having specific aims and, therefore, typical traits.                                                         • genuine stylistic means also possible, but com-
                                                                                                                                paratively rare
       A feature is an article focused on a certain issue where the au-
thor (usually regular) gives his/ her analysis, comments and opinions
on the issues of his/ her concern.                                                   FOLLOW-UP ACTIVITY
                                                                                     You and your group are going to produce a collection of short
      A report usually presents an account of events, which is sup-           stories inspired by short newspaper articles. Follow these instruc-
posed to be objective, but occasional comments are not necessarily            tions.
prohibited.                                                                          1. Choose an article from a newspaper to use as an inspira-
       An editorial is a newspaper article in which the editor or a spe-      tion for your story. You should use the newspaper article merely as a
cial writer (a leader writer) gives the newspaper’s opinion about cur-        starting point and may add or change details as much as you wish.
rent issues. There is no pretence at factual reporting as there will be in           2. In groups of three or four, take turns to describe the article
most of the news stories in the paper. Thus, the degree of objective-         you have chosen. Cover the points:
ness will be lower than that, for instance, in brief news items.                     – How might the situation have developed?
                                                                                     – Where exactly did the situation take place?
      Editorials, like some other types of newspaper articles, are an                – What were the people involved like?
intermediate phenomenon bearing the stamp of both the newspaper                      – How did they feel? What motivation might they have?
                                                                                     – What might happen next?

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