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18
constructed on the assumption of “other things equal”. In the demand for
football tickets, one of the “other things” that is important is whether or not the
game is being shown on television. We must examine how the price adjusts to
balance the quantities supplied and demanded, given the underlying supply and
demand schedules relating quantity to price.
Let us think again about the market for chocolate described in Table 1.
Other things equal, the lower the price of chocolate, the higher the quantity
demanded. Other things equal, the higher the price of chocolate, the higher the
quantity supplied. A campaign by dentists warning of the effect of chocolate on
tooth decay, or a fall in household incomes, would change the “other things”
relevant to the demand for chocolate. Either of these changes would reduce the
demand for chocolate, reducing the quantities demanded at each price. Cheaper
cocoa beans, or technical advances in packaging chocolate bars, would change
the “other things” relevant to the supply of chocolate bars. They would tend to
increase the supply of chocolate bars, increasing the quantity supplied at each
possible price.
III. Answer the following questions.
1. What economic categories do Western economies rely on to allocate
resources between competing uses?
2. What economic term is appropriate to call the behaviour of buyers: demand
or supply? Give your reasons.
IV. Check up the pronunciation of unfamiliar words in a dictionary and read
Text 2 aloud.
Demand, Supply, and Equilibrium (Text 2)
1. Demand is not a particular quantity, such as six bars of chocolate. 2. It
is a full description of the quantity the buyer would purchase at each and every
18 constructed on the assumption of “other things equal”. In the demand for football tickets, one of the “other things” that is important is whether or not the game is being shown on television. We must examine how the price adjusts to balance the quantities supplied and demanded, given the underlying supply and demand schedules relating quantity to price. Let us think again about the market for chocolate described in Table 1. Other things equal, the lower the price of chocolate, the higher the quantity demanded. Other things equal, the higher the price of chocolate, the higher the quantity supplied. A campaign by dentists warning of the effect of chocolate on tooth decay, or a fall in household incomes, would change the “other things” relevant to the demand for chocolate. Either of these changes would reduce the demand for chocolate, reducing the quantities demanded at each price. Cheaper cocoa beans, or technical advances in packaging chocolate bars, would change the “other things” relevant to the supply of chocolate bars. They would tend to increase the supply of chocolate bars, increasing the quantity supplied at each possible price. III. Answer the following questions. 1. What economic categories do Western economies rely on to allocate resources between competing uses? 2. What economic term is appropriate to call the behaviour of buyers: demand or supply? Give your reasons. IV. Check up the pronunciation of unfamiliar words in a dictionary and read Text 2 aloud. Demand, Supply, and Equilibrium (Text 2) 1. Demand is not a particular quantity, such as six bars of chocolate. 2. It is a full description of the quantity the buyer would purchase at each and every
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