Английский язык. Агеенко Н.В. - 51 стр.

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panies get most of their money from firms who use them for advertising.
3. The ВВС first channel resembles the fourth radio programme. Except for
the short period when it splits into regions, it broadcasts the same news, com-
ments, plays, sports reports, etc.
4. The second channel is for minority tastes. It includes occasionally a com-
plete opera. It broadcasts Open University courses outside popular viewing hours.
5. ITV is run by commercial companies who get their money by showing
advertisements. Advertisers’ material appears for one or two minutes at quarter-
hour intervals, either between programme-items or in so-called “natural breaks».
There are strict rules about the amount of advertising and the type of advertise-
ments allowed (e.g. advertisements for cigarettes are forbidden). The advertisers
do not sponsor the programmes or have any direct influence on their content.
However, the charge for each half-minute of time is high, and varies according
to the likely number of viewers. The programme companies’ financial success
depends on their ability to attract viewers, and the programmes themselves in-
evitably reflect public tastes. In general ITV companies show programmes
aimed at the mass market. ВВС I programmes are also mainly light entertain-
ment; e.g. detective programmes, comedy shows and music. More serious filmy,
plays and documentaries are normally found on BBC
2
.
6. All these channels produce a good mixture of miscellaneous entertain-
ment, music, drama and serious discussion. All succeed in presenting news effi-
ciently, interestingly. The ВВС and commercial channels can both at their best
be excellent; and both spend some time producing rubbish. Both radio and tele-
vision are often criticised for many and contradictory reasons. But there seems
to be a common opinion among people familiar with the productions of several
countries that, compared with others, the British still deserve praise.
Упражнение 8. Письменно ответьте на вопросы.
1. How many TV channels are there in Great Britain?
2. Are TV channels commercial or non-commercial?
3. What programmes does the ВВС broadcast?
4. Is the second channel for minority tastes?
5. What is the difference between the ВВС channels and ITV?
Упражнение 9. Выпишите из текста слова с окончанием – s, опреде-
лите часть речи и функцию, которую выполняет это окончание, т.е.
служит ли оно:
а) показателем 3 – его лица ед. ч. в Present Indefinite
б) признакам мн. ч. им. существительного
в) показателем притяж. падежа им. сущ.
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