Английский для социологов. Астафурова Т.Н. - 56 стр.

      .......... a unique product that wi!l appeal to the customer.
      .......... an innovative approach which allows for ñreativity.
      .......... senior management whose commitment to the firm is strong.
     Critical factors for success include:
     1. a good fundamental idea which .......... .
     2. active selling that .......... .
     3. backers whose .......... .
     4. aggressive marketing strategies that .......... .
     5. tight financial controls which .......... .
     6. staff whose .......... .
     7. the ability to recognise opportunities which .......... .
     8. a management structure that .......... .

     8. ROLE   PLAY

      Do you attribute any of your own success to being in the right
place at the right time?
      Business Venture (= a new activity that involves taking risks)
      How would you like to launch your own business? Your objective
is to come up with a good idea for a new small enterprise and to
persuade the other members of your study group (your financial
backers) that your venture is the most likely to succeed. You can
capitalize on your own professional experience or go for a totally new
departure. It’s up to you.
      STEP 1
      Working in small groups, draw up a provisional business plan to
present to the rest of your class. You may find the checklist helpful
when organizing the relevant information. Do not worry about detailed
cashflow forecasts at this stage, but try to antici pate any questions you
may be asked about your business venture.
      STEP 2
      When the other groups present their business plans you should
use your list of antici pated questions to ask them to give further
details, back up their proposals or explain anything which is unclear.
     STEP3
     Hold a short meeting with the rest of your class to decide on
which business venture will get the financial backing. Put this to a vote.



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