Английский для социологов. Астафурова Т.Н. - 57 стр.

Obviously, you may not vote for your own idea, but should choose
what you consider to be the best idea after your own.

     BUSINESS PLAN CHECKLIST

     The Nature and Objectives of the Business
     • What will be your main business activity?
     • What is your own professional background?
     • Roughly how will the business be structured?
     • Do you have an overall vision for the company?

     Personnel
     •Approximately how many people will the company employ
      and in what capacity?
     The Product \ Service in Relation to the Market
     • What is the state of the market? Growing, static.
     • How will your product \ services be positioned? Up — or
       downmarket?
     • Who will be your target customers?
     • How will be your major competitors?
     • How will you market your products or services? Trade press?
       Mass media? Word or mouth?
     Premises
     • Where will the company be located? Why?
     • What kind of property will you require? Offices, factories?
       Leased or purchased?
     Equi pment Required
     • What general trading equi pment, if any, will you require?
       Vehicles, computer hardware?
     • What manufacturing equi pment, if any, will you require?
       Machinery, tools?
     Sales Forecasts
     • What are your sales target for year one?
     • What kind of distribution network, if any, will you require?

     Financial Profile
     Roughly how much in the way of funds will you need?



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