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31
impact ahead of time, companies can avoid costly delay, bad press, and
heavy financial burden.
The payoff.
If a company looks at economic questions in an ecological way and
at ecological questions in an economic way, it can make pollution preven-
tion pay in relation to three corporate objectives. By focusing attention on
waste avoidance and efficient operation, it can increase profit. By investi-
gating new areas in which to develop products and services, it can grow. By
avoiding conflict over new projects and winning acceptance for them by
looking at them with an eye to the new environmental values, it can im-
prove its chances of surviving.
Words to study.
Environmental: concerning the surroundings; involving land planning,
preservation of public lands and services, control of air and water pollution,
and the keeping of coasts and countryside from harm.
Protection: keeping safe, keeping secure.
Environmental protection: the act of keeping lands, air, and water
(usually public) safe and free from pollution or other harm.
Complex: industry made up of several branches or parts.
Operations: activities, actions.
Processes: methods, series of actions deliberately undertaken.
Recycling: reusing (of waste products).
Liquors: here, special liquids.
Marginal profit: difference between the cost price and the selling price.
Effluents: wastes from manufacturing processes.
Multinational: company involving more than one country.
Annual: yearly.
Pollutant load: amount of pollution.
Gaseous: in the form of a gas.
Clean-up: any lessening of pollution or polluting agents.
Know-how: practical knowledge, ability to do something.
Potential: possible in the future.
Resources: materials usable in production.
Expending: spending, using up.
Raw materials: goods used in manufacturing a product.
Disposal: throwing away, getting rid of.
Efficiency: effective production with no unnecessary activity or costs.
Managed: directed.
Long-standing: since some time ago.
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Installations: systems of machinery arranged for use.
Integrating: using in combination.
Extraction: process of removing or taking out.
Pre-fabricated: constructed beforehand, entirely or in part.
To implement: to put into effect or operation.
Reduction: here, involving purification by removal of oxygen.
Refinery sludge: very thick liquid waste from processing crude oil.
Ploughing: working or turning up soil, as in farming.
Barley: a kind of grain.
By-product: anything produced as a result of making something else.
Potent: here, strong.
Stationed: placed in position.
Exploit: take advantage of, profit from.
Prevention: keeping something undesirable from happening.
Corporate-wide: throughout the entire corporation.
Innovation: any new process or device.
Delegating: here, giving.
Shop floor: where the work of a factory or plant is actually taking place.
Comprising: including.
Audit: check or verify financially.
Mobilized: collected or assembled together for service or use.
Abatement: lessening or decreasing.
Proposal: formal suggestion.
Monetary: financial.
Deferred: put off, left until later.
Running costs: costs of day-to-day operation.
Boost: here, improvement.
Subsidiaries: companies with more than 50% of the stock owned by an-
other company.
Turnover: amount of business done.
Induced: caused, brought about.
Engendered: created.
Forecasting: predicting, foretelling.
Scenarios: possible series of events or story outlines usually to make a
specific point or for a specific purpose.
Services: in business, something done to benefit others for pay.
Impact: result, effect.
Press: here, publicity.
Payoff: the long-awaited reward.
Ecological: having to do with living things and their relationship to the
environment.
impact ahead of time, companies can avoid costly delay, bad press, and Installations: systems of machinery arranged for use.
heavy financial burden. Integrating: using in combination.
Extraction: process of removing or taking out.
The payoff. Pre-fabricated: constructed beforehand, entirely or in part.
If a company looks at economic questions in an ecological way and To implement: to put into effect or operation.
at ecological questions in an economic way, it can make pollution preven- Reduction: here, involving purification by removal of oxygen.
tion pay in relation to three corporate objectives. By focusing attention on Refinery sludge: very thick liquid waste from processing crude oil.
waste avoidance and efficient operation, it can increase profit. By investi- Ploughing: working or turning up soil, as in farming.
gating new areas in which to develop products and services, it can grow. By Barley: a kind of grain.
avoiding conflict over new projects and winning acceptance for them by By-product: anything produced as a result of making something else.
looking at them with an eye to the new environmental values, it can im- Potent: here, strong.
prove its chances of surviving. Stationed: placed in position.
Words to study. Exploit: take advantage of, profit from.
Prevention: keeping something undesirable from happening.
Environmental: concerning the surroundings; involving land planning,
Corporate-wide: throughout the entire corporation.
preservation of public lands and services, control of air and water pollution,
Innovation: any new process or device.
and the keeping of coasts and countryside from harm. Delegating: here, giving.
Protection: keeping safe, keeping secure. Shop floor: where the work of a factory or plant is actually taking place.
Environmental protection: the act of keeping lands, air, and water Comprising: including.
(usually public) safe and free from pollution or other harm. Audit: check or verify financially.
Complex: industry made up of several branches or parts. Mobilized: collected or assembled together for service or use.
Operations: activities, actions. Abatement: lessening or decreasing.
Processes: methods, series of actions deliberately undertaken. Proposal: formal suggestion.
Recycling: reusing (of waste products). Monetary: financial.
Liquors: here, special liquids. Deferred: put off, left until later.
Marginal profit: difference between the cost price and the selling price. Running costs: costs of day-to-day operation.
Effluents: wastes from manufacturing processes. Boost: here, improvement.
Multinational: company involving more than one country. Subsidiaries: companies with more than 50% of the stock owned by an-
Annual: yearly. other company.
Pollutant load: amount of pollution. Turnover: amount of business done.
Gaseous: in the form of a gas. Induced: caused, brought about.
Clean-up: any lessening of pollution or polluting agents. Engendered: created.
Know-how: practical knowledge, ability to do something. Forecasting: predicting, foretelling.
Potential: possible in the future. Scenarios: possible series of events or story outlines usually to make a
Resources: materials usable in production. specific point or for a specific purpose.
Expending: spending, using up. Services: in business, something done to benefit others for pay.
Raw materials: goods used in manufacturing a product. Impact: result, effect.
Disposal: throwing away, getting rid of. Press: here, publicity.
Efficiency: effective production with no unnecessary activity or costs. Payoff: the long-awaited reward.
Managed: directed. Ecological: having to do with living things and their relationship to the
Long-standing: since some time ago. environment.
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