Учебно-методическое пособие для подготовки к экзамену по английскому языку (для студентов экономических специальностей). Бегун Н.В - 24 стр.

       5. The EEOC will probably have plenty to do because by 1985, 36%              executives get involved in community affairs. "If you are going to take
of the labor force will be over 40 years of age. Also, members of the post-          money out of a community, give something back," Kroc enjoined. "It’s only
war baby boom will be moving into middle-management positions and will               good business."
be pushing for the higher-level jobs held by executives in their late 40s and               As a result, McDonald’s stands out not only as one of the more so-
50s. Companies will be wanting to retire older managers so the young can             cially responsible companies in America but also as one of the nation’s few
move up.                                                                             truly effective social engineers. Both its franchise operators, who own 83%
                                                                                     of all McDonald’s restaurants, and company officials sit on boards of local
                Scan the articles and summaries them                                 and national minority service organizations, allowing the company to claim
Article 3.                                                                           that its total involvement in everything from the Urban League and the
                AMERICA’S HAMBURGER HELPER                                           N.A.A.C.P. to the U.S. Hispanic Chamber of Commerce may constitute the
                                                                                     biggest volunteer program of any business in the nation.
McDonald’s gives new meaning to "we do it all for you" by investing in
                                                                                            Because their original prosperity came from hamburger stands in mid-
people and their neighborhoods
                                                                                     dle-class suburbs, McDonald’s managers were at first reluctant to move mar-
                                                     By Edwin M. Reingold            kets. But company executives say their first tentative steps in the ‘70s showed
                                                     Los Angeles                     those fears to be unfounded. The policy practiced in the suburbs that McDon-
                                              If you’re going to take money out of
                                                                                     ald’s stores reflect the communities in which they operate, was applied to the
                                               a community, give something back.     new urban markets. As a result, nearly 70% of McDonald’s restaurant man-
                                                                                     agement and 25% of the company’s executives are minorities and women, and
                                                RAY KROC, McDonald’s     founder
                                                                                     so are about half its corporate department heads. This year McDonald’s will
       WHEN THE SMOKE CLEABED after mobs burned through South                        nearly double its purchases from companies that are minority of female
Central Los Angeles in April, hundreds of businesses, many of them black             owned, from last year’s $167 million to $300 million. Several of the biggest
owned, had been destroyed. Yet not a single McDonald’s restaurant had                are owned and operated by former McDonald’s managers or franchise holders.
been torched. Within hours after the curfew was lifted, all South Central’s                 The spawning ground for many of the new ideas and programs de-
Golden Arches were back up and running, feeding fire fighters, police and            signed to integrate the franchises into neighborhoods in which they operate
National Guard troops as well as burned-out citizens. The St. Thomas                 has been the company’s moral and intellectual McCenter, Hamburger Uni-
Aquinas Elementary School, with 300 hungry students and no utilities,                versity, set in its own 80-acre nature preserve near Oak Brook, 111. Since
called for lunches and got them free – with delivery to boot.                        1979 the company has held affirmative-action seminars for its executives
       For Edward H. Rensi, president and CEO of McDonald’s U.S.A., the              and managers there, as well as in many of the company’s 40 regional of-
explanation of what happened, or didn’t happen, in South Central L.A. was            fices, on such topics as how to manage the changing work force and handle
simple: "Our businesses there are owned by African-American entrepre-                career development for women, blacks and Hispanics. Each year 3,000 em-
neurs who hired African-American managers who hired African-American                 ployees complete affirmative action training programs that last 1 ½ to 3
employees who served everybody in the community, whether they be Ko-                 days. Ideas originated at headquarters and by individual franchisees have
rean, African American or Caucasian."                                                led to programs such as McJobs, which takes on mentally and physically
       The $19-billion-a-year company has often been the target of those             impaired employees, and McPride, which keeps students in school and re-
who disparage everything from its entry-level wage structure to the aes-             wards them for academic achievement while they work.
thetic blight of its cookie-cutter proliferation. But the Los Angeles experi-               Through a program devised by its store owners, the company has
ence was vindication of enlightened social policies begun more than three            helped establish 153 Ronald McDonald Houses, named tor the chain’s
decades ago. The late Ray Kroc, a crusty but imaginative salesman who                trademark clown, where families of seriously ill children can stay while the
forged the chain in 1955, insisted that both franchise buyers and company            child is undergoing extensive medical treatment, such as chemotherapy or

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