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51
Getting Started.
1. When you read or hear the word McDonald's, what do you think of ?
2. Would you like to work at a McDonald's? Why or why not? How
do you think McDonald's treats its employees?
3. Read the brief description of the article. What do you expect to
learn about McDonald's from this article?
Culture.
Affirmative action – a policy in government, business, and educa-
tion that gives opportunities to women and minority group members. Af-
firmative-action programs began after the civil-rights movement of the
1960s.
Franchise – the right and power to be part of a corporation; a busi-
ness that is associated with a larger corporation. Most McDonald's restau-
rants are franchises with individual owners.
Golden Arches – a McDonald's restaurant. The gold colored M,
which looks like a pair of arches, is a trademark for McDonald's.
Hamburger Helper – the brand name of packaged ingredients that
are added to ground beef to make a one-dish meal.
Hamburger stand – a fast-food restaurant that sells hamburgers.
Inner-city – belonging to the older, usually poorer, central area of a
city. Many inner-city neighborhoods are inhabited by minority groups.
Special-ed – in need of special educational services because of men-
tal or physical disabilities.
"We do it all for you." – an advertising slogan used by McDonald's.
Words to study.
At-risk: in danger of failing in school.
Cookie-cutter: repetitious; identical. This is a negative term that
suggests a lack of imagination or creativity.
(To) flip burgers: to cook hamburgers by turning them on a grill (to).
Keep on: to continue.
To boot: in addition; besides.
Culture and Vocabulary Activity.
Many of the words and phrases listed above use familiar words in
new or unexpected ways. Which terms are new to you? Which are used in a
different way than you expected? Discuss the relationship between the defi-
nitions you expected and the ones that are given.
52
Comprehension Questions.
1. According to Edward H. Rensi, why weren't the McDonald's stores
bumed during the rioting in Los Angeles?
2. Who was the founder of McDonald's? What advice did he give to
franchise buyers and company executives?
3. What are some examples of McDonald's commitment to minorities
and women?
4. What is Hamburger University? McPride? McJobs? McMasters?
Ronald McDonald House?
5. What are some of the special things that McDonald's stores have done
to help their employees?
Discussion and Analysis Questions.
1. Do you have a different opinion of McDonald's after reading the arti-
cle than you had before? If so, explain how your attitude has changed.
2. Do you think corporations have a social responsibility to employ peo-
ple of various ages, ethnic groups, and abilities? Should they help their em-
ployees with academic subjects such as reading, math, and English? Why or
why not?
3. The title of the article contains a double entendre (a phrase with two
meanings). Using your knowledge gained from the article and the Culture
section, explain the meanings.
4. Choose one sentence in the article that serves as the thesis (the main
idea or unifying concept). Do you think the thesis is supported by adequate
examples? Why or why not?
5. This article uses two framing devices (a phrase or topic used at the
beginning of a composition and again at the end). Find the framing devices
used in the first and fifteenth paragraphs and in the third and fifteenth para-
graphs. How do they help the thesis of the article?
Group Activities.
1. The McDonald's corporation uses the prefix Me to form many words,
such as McPride. In groups of four or five, develop a list of Me words re-
lated to McDonald's. Write the definition of each word (for example,
McWork = employment at McDonald's).
2. In groups of four or five, discuss fast-food restaurants. What do they
tell about the lifestyle of a culture? Are there fast-food restaurants in your
home culture? Are they beneficial to the culture? Do they harm the culture
in any way? Be prepared to report your conclusions to the class.
Getting Started. Comprehension Questions.
1. When you read or hear the word McDonald's, what do you think of ? 1. According to Edward H. Rensi, why weren't the McDonald's stores
2. Would you like to work at a McDonald's? Why or why not? How bumed during the rioting in Los Angeles?
do you think McDonald's treats its employees? 2. Who was the founder of McDonald's? What advice did he give to
3. Read the brief description of the article. What do you expect to franchise buyers and company executives?
learn about McDonald's from this article? 3. What are some examples of McDonald's commitment to minorities
and women?
Culture. 4. What is Hamburger University? McPride? McJobs? McMasters?
Affirmative action – a policy in government, business, and educa- Ronald McDonald House?
tion that gives opportunities to women and minority group members. Af- 5. What are some of the special things that McDonald's stores have done
firmative-action programs began after the civil-rights movement of the to help their employees?
1960s.
Franchise – the right and power to be part of a corporation; a busi- Discussion and Analysis Questions.
ness that is associated with a larger corporation. Most McDonald's restau- 1. Do you have a different opinion of McDonald's after reading the arti-
rants are franchises with individual owners. cle than you had before? If so, explain how your attitude has changed.
Golden Arches – a McDonald's restaurant. The gold colored M, 2. Do you think corporations have a social responsibility to employ peo-
which looks like a pair of arches, is a trademark for McDonald's. ple of various ages, ethnic groups, and abilities? Should they help their em-
Hamburger Helper – the brand name of packaged ingredients that ployees with academic subjects such as reading, math, and English? Why or
are added to ground beef to make a one-dish meal. why not?
Hamburger stand – a fast-food restaurant that sells hamburgers. 3. The title of the article contains a double entendre (a phrase with two
Inner-city – belonging to the older, usually poorer, central area of a meanings). Using your knowledge gained from the article and the Culture
city. Many inner-city neighborhoods are inhabited by minority groups. section, explain the meanings.
Special-ed – in need of special educational services because of men- 4. Choose one sentence in the article that serves as the thesis (the main
tal or physical disabilities. idea or unifying concept). Do you think the thesis is supported by adequate
"We do it all for you." – an advertising slogan used by McDonald's. examples? Why or why not?
5. This article uses two framing devices (a phrase or topic used at the
Words to study. beginning of a composition and again at the end). Find the framing devices
At-risk: in danger of failing in school. used in the first and fifteenth paragraphs and in the third and fifteenth para-
Cookie-cutter: repetitious; identical. This is a negative term that graphs. How do they help the thesis of the article?
suggests a lack of imagination or creativity.
(To) flip burgers: to cook hamburgers by turning them on a grill (to). Group Activities.
Keep on: to continue. 1. The McDonald's corporation uses the prefix Me to form many words,
To boot: in addition; besides. such as McPride. In groups of four or five, develop a list of Me words re-
lated to McDonald's. Write the definition of each word (for example,
Culture and Vocabulary Activity. McWork = employment at McDonald's).
Many of the words and phrases listed above use familiar words in 2. In groups of four or five, discuss fast-food restaurants. What do they
new or unexpected ways. Which terms are new to you? Which are used in a tell about the lifestyle of a culture? Are there fast-food restaurants in your
different way than you expected? Discuss the relationship between the defi- home culture? Are they beneficial to the culture? Do they harm the culture
nitions you expected and the ones that are given. in any way? Be prepared to report your conclusions to the class.
51 52
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