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35
means we can free ourselves from the vagaries of hotel housekeeping
services. The following are the basics you need to possess to pass as a proper
European:
§ A pristine white silk blouse, hand-washed and pressed after every
wearing.
§ A well-cut jacket and skirt; over them, a Burberry’s trench-coat.
§ Expensive leather shoes, polished, unscruffed and regularly re-heeled.
§ A good, plain watch and belt.
§ Jewellery that, at least, looks expensive.
§ A stock of 10-denier tights in the same colour as one’s shoes.
§ A beautiful handbag that cost 100 more than you would ever have dreamt
of paying, and in it a leather wallet and a leather address book, always
replaced as soon as they become scruffy.
§ A black polo neck cashmere sweater and a good pair of jeans.
Tasks
I. Explain the meanings of the following words:
- M & S
- accessories
- top-quality
- dry cleaning
- acid-free tissue paper
- pleated skirts
- a well-cut jacket
II. Work in pairs and discuss these questions.
- Do you think these are good pieces of advice to follow?
- Is there a Russian style of clothes? What is it?
- What style of clothes do you like/follow? Why?
Text 4.
Before reading the text answer the questions.
• When are you usually dressed up?
• Can you wear jeans and be dressed up?
• How do you understand the title “Dressing Down”?
36
Dressing Down
Beyond doubt, the jeans phenomenon is a big event in the history of
dress, and not only in the United States. Indeed, the habit of wearing jeans is –
along with the computer, the copying machine, rock music, polio vaccine, and
the hydrogen bomb – one of the major contributions of the United States to
the postwar world at large.
Before the 1950s, jeans were worn, principally in the West and
Southwest of the United States, by children, farmers, manual labourers when
on the jib, and, of course, cowboys. There were isolated exceptions – for
example, artists of both sexes took to blue jeans in and around Santa Fe, New
Mexico, in the 1920s – 1930s; around 1940, the male students at Williams
College took them up as a mark of differentiation from the chino-wearing
snobs of Yale and Princeton; and the late forties the female students of
Bennington College (not far from Williams) adopted them as a uniform,
though only for wear on campus – but it was not until the 1950s, when James
Dean and Marlon Brando wore jeans in movies about youth in revolt against
parents and society that jeans acquired the ideological baggage necessary to
proper them to national fame.
Fame came quickly, and it was not long before young Americans had
become so attached to their jeans that some hardly ever took them off.
According to a jeans authority, a young man in the North Bronx with a large
family attained some sort of record by continuously wearing the same pair of
jeans, even for bathing and sleeping, for over eight months. Eventually, as the
entire world knows, the popularity of jeans spread from cowboys and anomic
youths to adult Americans of virtually every age and socio-political posture,
including Jimmy Carter when he was a candidate for the presidency. Jeans
became one of the three leading targets of hijackers, along with liquor and
cigarettes. Estimates of jeans sales in the United States vary wildly.
According to the most conservative figures, put out by leading jeans
manufacturer, Levi Strauss & Company, of San Francisco, annual sales of
jeans of all kinds in the United States by all manufacturers in 1957 stood at
around a hundred and fifty million pairs, while for 1977 they came to over 5
hundred million, or considerably more than two pairs for every man, woman,
and child in the country.
means we can free ourselves from the vagaries of hotel housekeeping Dressing Down services. The following are the basics you need to possess to pass as a proper Beyond doubt, the jeans phenomenon is a big event in the history of European: dress, and not only in the United States. Indeed, the habit of wearing jeans is – along with the computer, the copying machine, rock music, polio vaccine, and § A pristine white silk blouse, hand-washed and pressed after every the hydrogen bomb – one of the major contributions of the United States to wearing. the postwar world at large. § A well-cut jacket and skirt; over them, a Burberry’s trench-coat. Before the 1950s, jeans were worn, principally in the West and § Expensive leather shoes, polished, unscruffed and regularly re-heeled. Southwest of the United States, by children, farmers, manual labourers when § A good, plain watch and belt. on the jib, and, of course, cowboys. There were isolated exceptions – for § Jewellery that, at least, looks expensive. example, artists of both sexes took to blue jeans in and around Santa Fe, New § A stock of 10-denier tights in the same colour as one’s shoes. Mexico, in the 1920s – 1930s; around 1940, the male students at Williams § A beautiful handbag that cost 100 more than you would ever have dreamt College took them up as a mark of differentiation from the chino-wearing of paying, and in it a leather wallet and a leather address book, always snobs of Yale and Princeton; and the late forties the female students of replaced as soon as they become scruffy. Bennington College (not far from Williams) adopted them as a uniform, § A black polo neck cashmere sweater and a good pair of jeans. though only for wear on campus – but it was not until the 1950s, when James Tasks Dean and Marlon Brando wore jeans in movies about youth in revolt against I. Explain the meanings of the following words: parents and society that jeans acquired the ideological baggage necessary to -M&S proper them to national fame. - accessories Fame came quickly, and it was not long before young Americans had - top-quality become so attached to their jeans that some hardly ever took them off. - dry cleaning According to a jeans authority, a young man in the North Bronx with a large - acid-free tissue paper family attained some sort of record by continuously wearing the same pair of - pleated skirts jeans, even for bathing and sleeping, for over eight months. Eventually, as the - a well-cut jacket entire world knows, the popularity of jeans spread from cowboys and anomic II. Work in pairs and discuss these questions. youths to adult Americans of virtually every age and socio-political posture, - Do you think these are good pieces of advice to follow? including Jimmy Carter when he was a candidate for the presidency. Jeans - Is there a Russian style of clothes? What is it? became one of the three leading targets of hijackers, along with liquor and - What style of clothes do you like/follow? Why? cigarettes. Estimates of jeans sales in the United States vary wildly. According to the most conservative figures, put out by leading jeans Text 4. manufacturer, Levi Strauss & Company, of San Francisco, annual sales of Before reading the text answer the questions. jeans of all kinds in the United States by all manufacturers in 1957 stood at • When are you usually dressed up? around a hundred and fifty million pairs, while for 1977 they came to over 5 • Can you wear jeans and be dressed up? hundred million, or considerably more than two pairs for every man, woman, • How do you understand the title “Dressing Down”? and child in the country. 35 36
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