Методические указания по работе с темой "Clothes and Fashions". Дедова С.А - 19 стр.

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37
Overseas, jeans had to wait slightly longer for their time to come.
American Western movies and the example of American servicemen from the
West and Southwest stationed abroad who, as soon as the Second World War
ended, changed directly from their service uniform into blue jeans started a
fad for them among Europeans in the late 1940s. But the fad remained a small
one, partly because of the unavailability of jeans in any quantity. Being short
of denim, the rough, durable, cotton will of which basic jeans are made, they
were unable to undertake overseas expansion.
Gradually, though, denim production in the United States increased,
and meanwhile became so overwhelming that in parts of Europe a black
market for them developed. American jeans manufacturers began exporting
their product in a serious way in the early 1960s. At first, the demand was
greatest in Germany, France, England, and the Benelux nations; later it spread
to Italy, Spain, and Scandinavia, and eventually to Latin America and the Far
East. By 1967, jeans authorities estimate, a hundred and ninety million pairs
of jeans were being sold annually outside the USA. In the late 1970s,
estimated jeans sales outside the USA had doubled in a decade, to three
hundred and eighty million pairs, of which perhaps a quarter were now made
by American firms in plants abroad. The fastest-growing jeans market was
probably Brazil; Princess Anne, of Great Britain, and Princess Caroline, of
Monaco, had been photographed wearing jeans, and King Hussein of Jordan
was reported to wear them at home in his palace. All in all, it is now beyond
doubt that in size and scope the rapid global spread of the habit of wearing
blue jeans, however it may be explained, is an event without precedent in the
history of human attire.
Task
I. Read the text and say what these figures refer to.
a) 1950s b) 1920s – 1930s c) 1940 d)1960s
II. Work in groups. Discuss the reasons for jeans being so popular. Think
about some of these points.
-price - fashion - durability
38
III. Complete this jeans history.
IV. Work in pairs and discuss.
• What events caused jeans to become nationally popular?
• What are some of the signs that indicate the popularity of jeans?
• Why were European and other foreign countries so slow in adopting
jeans as a popular style?
• Although blue jeans have been a popular fashion for decades, the
style in which blue jeans are worn changes. For example, in the
1960s baggy Levis were popular, in the 1970s, tighter designer jeans.
What is the current “style” of jeans?
• How have blue jeans been accepted in your own culture? Who wears
them? What types of places do they wear them to?
• Do you have any blue jeans? When do you wear them?
V. Make an outline of the text and then using it render the text.
JEANS HISTORY
1920-1930s Artists wore jeans in and around Santa Fe and New Mexico.
1940s Students_________________ snobs of Yale and Princeton.
Late 1940s ____________ started a fad _________________________.
1950s Jeans acquired _______________________________ fame.
1957 Put out by __________________________50 million pairs.
Early 1960s ____________exporting their product ________________.
By 1967 __________________________________outside the USA.
1977 ____________two pairs for every man ________________.
Late 1970s ________were made by ________________ plants abroad.
Now _______________________________________________. 
        Overseas, jeans had to wait slightly longer for their time to come.       III. Complete this jeans history.
American Western movies and the example of American servicemen from the
West and Southwest stationed abroad who, as soon as the Second World War
                                                                                    JEANS HISTORY
ended, changed directly from their service uniform into blue jeans started a
                                                                                    1920-1930s Artists wore jeans in and around Santa Fe and New Mexico.
fad for them among Europeans in the late 1940s. But the fad remained a small
                                                                                    1940s       Students_________________ snobs of Yale and Princeton.
one, partly because of the unavailability of jeans in any quantity. Being short
                                                                                    Late 1940s ____________ started a fad _________________________.
of denim, the rough, durable, cotton will of which basic jeans are made, they
were unable to undertake overseas expansion.                                        1950s       Jeans acquired _______________________________ fame.
        Gradually, though, denim production in the United States increased,         1957        Put out by __________________________50 million pairs.
and meanwhile became so overwhelming that in parts of Europe a black                Early 1960s ____________exporting their product ________________.
market for them developed. American jeans manufacturers began exporting             By 1967     __________________________________outside the USA.
their product in a serious way in the early 1960s. At first, the demand was         1977        ____________two pairs for every man ________________.
greatest in Germany, France, England, and the Benelux nations; later it spread      Late 1970s ________were made by ________________ plants abroad.
to Italy, Spain, and Scandinavia, and eventually to Latin America and the Far       Now         _______________________________________________.
East. By 1967, jeans authorities estimate, a hundred and ninety million pairs
of jeans were being sold annually outside the USA. In the late 1970s,
estimated jeans sales outside the USA had doubled in a decade, to three           IV. Work in pairs and discuss.
hundred and eighty million pairs, of which perhaps a quarter were now made              • What events caused jeans to become nationally popular?
by American firms in plants abroad. The fastest-growing jeans market was                • What are some of the signs that indicate the popularity of jeans?
probably Brazil; Princess Anne, of Great Britain, and Princess Caroline, of             • Why were European and other foreign countries so slow in adopting
Monaco, had been photographed wearing jeans, and King Hussein of Jordan                   jeans as a popular style?
was reported to wear them at home in his palace. All in all, it is now beyond           • Although blue jeans have been a popular fashion for decades, the
doubt that in size and scope the rapid global spread of the habit of wearing              style in which blue jeans are worn changes. For example, in the
blue jeans, however it may be explained, is an event without precedent in the             1960s baggy Levis were popular, in the 1970s, tighter designer jeans.
history of human attire.                                                                  What is the current “style” of jeans?
                                                                                        • How have blue jeans been accepted in your own culture? Who wears
Task                                                                                      them? What types of places do they wear them to?
                                                                                        • Do you have any blue jeans? When do you wear them?
I. Read the text and say what these figures refer to.
       a) 1950s       b) 1920s – 1930s        c) 1940      d)1960s
                                                                                  V. Make an outline of the text and then using it render the text.
II. Work in groups. Discuss the reasons for jeans being so popular. Think
about some of these points.
      -price         - fashion            - durability



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