Краткий курс делового английского. Гунина Н.А - 52 стр.

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52
upgraded their business cabins with plusher seats, flatter beds, tastier meals and
better wines. And they are trotting out new services aimed at their business
clients.
United Airlines is installing flat-bed seats in many of its planes flying in-
ternational routes. Delta, for its part, is spending $2 billion to enhance its ser-
vices, including upgrading its cabins with new business-class seats that recline
fully. Even airports lounges where travelers can unwind or catch up on their e-
mails are getting a makeover.
Business travelers, to be sure, still have to contend with the various has-
sles of modern travel, from long airport security lines to delayed or canceled
flights. But even there the airlines are eager to step in. Some are working on
smartphone applications that would enable travelers to manage their own jour-
ney. For instance, passengers will soon be able to rebook their tickets directly
from their phones.
In a not-too-distant future, thanks to location services embedded in most
smartphones, analysts foresee that airlines might also be able to track down
passengers stuck in traffic on their way to the airport, or rushing to find a gate.
They could offer, for instance, to automatically get them on the next flight or
provide a map of the airport terminal.
American Airlines expanded an exclusive meet-and-greet personalized
service, called Five Star, first opened for celebrities, because of increased de-
mand from business travelers over the last two years. For $125, American helps
speed its customers’ journey through the airport, from the curbside, through
security and onto the plane.
The skies are getting crowded again. “Forget about finding a first-class
seat, which is always sold out; I am having trouble finding an aisle or a window
seat,” said Mr. Tenenbaum, a private investor and strategic consultant. “Planes
are full.”
a) How did business travelers cut down their travel budgets during the
recession?
b) What is characteristic of their economic behaviour now?
c) How do airlines react to the growing demand for business travel?
d) Which technologies will help travelers to manage their journey?
LANGUAGE FOCUS
A. There is a number of countable and uncountable nouns in the text.
Countable nouns can have a plural form; they can be used with a or an (an
office, two offices). Uncountable nouns do not have a plural form.

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