Международный маркетинг. Искренко Э.В. - 27 стр.

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27
Òàáëèöà 2.1
Ñòðàíîâûå ïîêàçàòåëè âåëè÷èí
â Ìîäåëè Ã. Õîôñòåäà
Power Distance Uncertainty Avoidance Individualism Masculinity
Argentina 49 86 46 56
Australia 36 51 90 61
Brazil 69 76 38 49
Canada 39 48 80 52
Denmark 18 23 74 16
France 68 86 71 43
Germany (F.R.) 35 65 67 66
Great Britain 35 35 89 66
Indonesia 78 48 14 46
India 77 40 48 56
Israel 13 81 54 47
Japan 54 92 46 95
Mexico 81 82 30 69
Netherlands 38 53 80 14
Panama 95 86 11 44
Spain 57 86 51 42
Sweden 31 29 71 5
Thailand 64 64 20 34
Turkey 66 85 37 45
United States 40 46 91 62
Ïðèìå÷àíèå. Ñì.: Hofstede G. Culture’s Consequences, Copyright
©1980 by Sage Publications. Hill C.W.L. Op. cit. Ch. 3, ð. 109.
Îäíàêî óêàçàííûå äîïóùåíèÿ íå ñíèæàþò çíà÷èìîñòè ïðåä-
ñòàâëåííîãî èññëåäîâàíèÿ, ÿâëÿþùåãîñÿ îäíèì èç íåìíîãèõ ðà-
áîò, àíàëèçèðóþùèõ âçàèìîñâÿçü ñîöèîêóëüòóðíûõ ôàêòîðîâ è
ìåæäóíàðîäíîãî áèçíåñà.
                                                                      Òàáëèöà 2.1
                    Ñòðàíîâûå ïîêàçàòåëè âåëè÷èí
                        â Ìîäåëè Ã. Õîôñòåäà

                  Power Distance   Uncertainty Avoidance   Individualism   Masculinity
 Argentina             49                   86                  46             56
 Australia             36                   51                  90             61
 Brazil                69                   76                  38             49
 Canada                39                   48                  80             52
 Denmark               18                   23                  74             16
 France                68                   86                  71             43
 Germany (F.R.)        35                   65                  67             66
 Great Britain         35                   35                  89             66
 Indonesia             78                   48                  14             46
 India                 77                   40                  48             56
 Israel                13                   81                  54             47
 Japan                 54                   92                  46             95
 Mexico                81                   82                  30             69
 Netherlands           38                   53                  80             14
 Panama                95                   86                  11             44
 Spain                 57                   86                  51             42
 Sweden                31                   29                  71             5
 Thailand              64                   64                  20             34
 Turkey                66                   85                  37             45
 United States         40                   46                  91             62


     Ï ð è ì å ÷ à í è å . Ñì.: Hofstede G. Culture’s Consequences, Copyright
©1980 by Sage Publications. Hill C.W.L. Op. cit. Ch. 3, ð. 109.

     Îäíàêî óêàçàííûå äîïóùåíèÿ íå ñíèæàþò çíà÷èìîñòè ïðåä-
ñòàâëåííîãî èññëåäîâàíèÿ, ÿâëÿþùåãîñÿ îäíèì èç íåìíîãèõ ðà-
áîò, àíàëèçèðóþùèõ âçàèìîñâÿçü ñîöèîêóëüòóðíûõ ôàêòîðîâ è
ìåæäóíàðîäíîãî áèçíåñà.




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