Международный маркетинг. Искренко Э.В. - 69 стр.

      Ïðèìåð. 1. Àëüÿíñ «Ìîòîðîëû» è «Òîøèáû»: îáúå-
äèíåíèå êàïèòàëîâ ïî 1 ìëðä äîëë. ñ êàæäîé ñòîðîíû ïîñ-
ëå ïðåäëîæåíèÿ ïåðâîé ïðîèçâîäèòü ñîâìåñòíî ìèêðî-
ïðîöåññîðû. «Òîøèáà» ïîìîãëà ïðîíèêíóòü íà ðûíêè
ßïîíèè, ïðåäîñòàâèâ äëÿ ìàðêåòèíãà ñâîèõ ëó÷øèõ ìå-
íåäæåðîâ.
      2. Îáúåäèíåíèå «Áîèíãà» è ðÿäà ÿïîíñêèõ êîìïàíèé.
Öåëü — ðàçäåëèòü çàòðàòû, ñâÿçàííûå ñ íîâûì ïðîèçâîäñòâîì.
      3. Ôðàíêî-ÿïîíñêèé «Thomson@JVC» — ïðîèçâîäñòâî âè-
äåîìàãíèòîôîíîâ. Îäèí èç ó÷àñòíèêîâ àëüÿíñà íóæäàëñÿ â äî-
ñòóïå ê òåõíîëîãèÿì è ïðîèçâîäñòâåííûì íàâûêàì, âòîðîé —
â ïðîíèêíîâåíèè íà äèôôåðåíöèðîâàííûå ðûíêè Åâðîïû.


Интернет-ресурсы

International Business Resources.http://www.lib.unc.edu/
reference/busecon/international_business/;
CarlWeb (network of libraries) www.carl.org
Library of Congress (searchable databases for books and
periodicals) www.loc.gov/;
New York Public Library^ http://www.nyl.org;
Online Computer Library www.ocic.org;
World Wide Web Virtual Library www.w3.org/hypertext/Data
Sources/by Sybject/;
Business Week www.businessweek.com/;
World population information (data and projections)
www.census.gov/ipc/www/world.html;
Main Economic Indicators & Country Graphs www.oecd.org/
std/gr.pdf;
Political, Economic, and Financial Risk www.duke.edu/~charvey/
Country_risk/pol/pol.htm;
Comparison of Country Risk Providers www.duke.edu/~charvey/
Country_risk/pol/poltab6.htm