Менеджеры и менеджмент (Executives and Management) - 116 стр.

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290
1) [I,T] to offer to pay a particular price for some-
thing, for example a company in a takeover
2) [I] to offer to do work or provide services for a
fixed price, in competition with others – bidding n
[U]
billboard n [C] AmE a large sign used for adver-
tising. Billboards are usually called hoardings in Brit-
ish English
blue-chip company adj. a blue-chip company or
investment is profitable and safe: blue chip stocky and
shares – blue chip n [C]
blueprint n [C] a plan for achieving or improving
something
board also board of directors n [C usually sin-
gular] the group of people who have been elected by
shareholders to manage a company
bonus n [C] an extra amount of money added to
an employee's wages, usually as a reward for doing
difficult work or for doing their work well
boom
1
n [C,U]
1) a time when business activity increases rap-
idly, so that the demand for goods increases, prices
and wages go up, and unemployment falls
2) a time when activity on the stockmarket
reaches a high level and share prices are very high
boom
2
v [I] if business, trade, or the economy is
booming, it is very successful and growing.
boost v [T] to increase something such as sales,
production or prices
bottom line n [C] the figure that shows a com-
pany's total profit or loss
brainstorm v [I,T] to develop new ideas and
solve problems by having a meeting where everyone
makes suggestions and these are discussed
brand
1
n [C] a name given to a product or group
of products by a company for easy recognition
brand
2
v [T] to give a name to a product or group
of products
branded adj branded goods or products have
brand names
branding n [U] the activity of giving brand
names to products, developing people's awareness of
them etc
brand leader n [C] the brand with the most sales
in a particular market
bribe
1
n [C] money that is paid secretly and dis-
honestly to obtain someone's help
bribe
2
v [T] to dishonestly give money to some-
one to persuade them to do something that will help
you
bribery n [U] dishonestly giving money to
someone to persuade them to do something to help
you
broad-band n [U] a system of sending radio sig-
nal which allows several messages to be sent at the
same time
broker n [C] a person or organization whose job
is to buy and sell shares, currencies, property, insur-
ance etc for others
bureaucracy n plural bureaucracies
1) [C] a system of governing that has a large
number of departments and officials
2) [U] disapproving all the complicated rules and
processes of an official system, especially when they
are confusing or responsible for causing a delay
bust adj [informal] if a company goes bust, it
cannot continue to operate because it does not have
enough money to pay its debts
buyout also buy-out n [C]
1) the act of buying a business
2) the act of buying all the shares in a company of
a particular shareholder
canvass v [T] to try to get information or support
from people
capitalization also -isation BrE n [U]
1) the total value of a company's shares
2) the total value of all the shares on a stockmar-
ket at a particular time
cash cow n [C] a very profitable business or part
of a business
cash flow also cashflow n
1) [U] the amounts of money coming into and go-
ing out of a company, and the timing of these
2) [C,U] profit for a particular period, defined in
different ways by different businesses
cash generation n [U] money that a company
gets from sales after costs are taken away. Cash gen-
eration is often used in talking about the degree to
which the company is able to do this
chair n [singular]
1) the position of being the chairman of a com-
pany or organization or the person who is chairman
2) the position of being in charge of a meeting or
the person who is in charge of it
chair v [T]
challenge n [C] something difficult that you feel
determined to solve or achieve
Chief Executive Officer (CEO) n [C usually sin-
gular] the manager with the most authority in the day
to day management of a company, especially in the
US. The job of CEO is sometimes combined with oth-
ers, such as that of president

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