Менеджеры и менеджмент (Executives and Management) - 124 стр.

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298
predator n [C] a company that takes advantage
of another company weaker than itself, for example
by trying to buy it premium n [C] if you have to pay
a premium, you have to pay more than normal for
something
prevail v [I] if someone or their arguments, views
etc prevail, they finally win an argument, usually after
a long period of time
prime time n [U] the time in the evening when
most people are watching television, and the cost of
advertising is at its most expensive
product portfolio n [C] all of a company's prod-
ucts considered as a group
profile v [T] to give a short description of some-
one or something in a newspaper or television pro-
gramme
profit and loss account n [C] BrE a financial
document showing the amount of money earned and
spent in a particular period of time by a company.
This is usually called the income statement in Ameri-
can English
promotion n
1) [C,U] a move to a more important job or rank
in a company or organization
2) [C] also sales promotion an activity such as
special advertisements or free gifts intended to sell a
product or service
prospect n [C] someone who is not a customer
yet, but may become one in the future
protectionism n [U] the idea that a government
should try to help an industry in its country by taxing
foreign goods that compete with it, limiting the num-
ber that can be imported etc, and the actions that it
takes to do this – protectionist adj,
protectionist n [C]
prototype n [C] the first form that a new design
of a car, machine etc has
public limited company (PLC) n [C] a limited
company whose shares are freely sold and traded, in
Britain public limited companies have the letters PLC
after their name
purchase v [T] to buy something
qualification n
1) [C usually plural] an examination that you
have passed at school, university, or in your profes-
sion
2) [C] a skill, personal quality, or type of experi-
ence that makes you suitable for a particular job
quota n [C] an official limit on the number or
amount of something that is allowed in a particular
period
R and D n [U] research and development; the
part of a business concerned with studying new ideas
and developing new products
rationalize also -ise BrE v [I,T] to make a busi-
ness or organization more effective by getting rid of
unnecessary staff, equipment etc, or reorganizing its
structure – rationalization n [C,U]
real estate n AmE [U] land or buildings and the
business of
buying and selling them
recall v [T]
1) if a company recalls one of its products, it asks
customers to return it because there may be something
wrong with it – recall n [C]
2) to remember something that you have seen or
heard, such as an advertisement – recall n [U]
receipt n
1) [U] the act of receiving something
2) [C] a document given by someone, showing
that they have received money, goods, or services
3) receipts [plural] money that has been received
recession « [C,U] a period of time when an econ-
omy or industry is doing badly, and business activity
and employment decrease. Many economists consider
that there is a recession when industrial production
falls for six months in a row
reciprocal adj a reciprocal arrangement is when
two people, countries, or companies do or give the
same things to each other so that each is helped
recover v
1) [I] to increase or improve after falling in value
or getting worse
2) [T] to get back money that you have spent or
lost
3) [T] to get back something that was stolen, lost,
or almost destroyed
recovery n plural recoveries
1) [C,U] when prices increase, or when the econ-
omy grows again after a period of difficulty
2) [U] the act of getting something back, such as
money that you are owed
recruit
1
v [I,T] to find new people to work for an
organization, do a job etc
recruit
2
n [C] someone who has recently joined a
company or organization
recruitment n
1) [U] the process or the business of recruiting
new people
2) [C] an occasion when someone is recruited
redundancy n plural redundancies especially
BrE

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