Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 28 стр.

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202
A and В have merged
joint venture
informal association
Note: In some countries, takeovers and associations which may have too much influence on the market (cartels),
are controlled by monopoly (UK) or antitrust (US) legislation.
Horizontal and vertical groups
This is called vertical integration
THIS IS CALLED HORIZONTAL INTEGRATION
WHY DO TAKEOVERS OCCUR?
(from Twenty Years of Acquisition Behaviour in America, H. Ansoff et al., Cassell/Associated Business Pro-
grammes)
In order, from the companies asked:
1. To complete product lines
2. To increase market share
3. To fully utilize existing marketing capabilities
4. To offset unsatisfactory growth
5. To capitalize on technological expertise
6. To obtain patents, licenses and know-how
7. To meet the demand of diversified customers
8. To utilize existing production capacity
9. To increase control of sales outlets
10. To reduce dependence on suppliers
There may be occasions when you have to talk about the company (US English: corporation) you work for. It may
be when you're actually showing someone around the place of work or premises. Or you may need to explain to some-
one how your company or your department is organized, who is responsible for different aspects of the business and
how the company is run.
T a s k 1. Read and translate the following text. Make up a few questions on the basis of the text.
Companies and corporations
A
manufacturing
company
takes
over
another
manufacturing
company
ITS SUPPLIERS
takes over
A commercial
organization

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