Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 54 стр.

UptoLike

ВУЗ: 

ТГТУ | Тамбов

Составители: 

Рубрика: 

228
9. This guarantee seems to be ... every country except ours!
10. I'll ... you if you need a break.
T a s k 9. Add the missing words to the puzzle:
design, chain store, trademarks, media, bargain, leaflets, label, competitors, brands, launch, display, graph, chart, sur-
vey, region, advertised, fluctuate, poster, features and benefits, consumer
1. Please take one of these ... describing our new product.
2. There's a full description of the product on the ... .
3. We are about to' ... a new product.
4. You can see the trend that these figures show by looking at this ... .
5. The average ... is unaware of marketing.
6. This ... shows that our sales are rising.
7. I think you'll like our new ... on the wall outside.
8. Retail outlets are being encouraged to use this window ... .
9. Coca Cola and Pepsi are both famous ... .
10. I think you'll agree that this new budget-price product is a real ... .
11. Which of the ... should we place our advertisements in?
12. Our product compares very well with nationally advertised ... .
13. According to a recent ..., 45,9 % of consumers prefer not to buy imported goods.
14. The motor is exactly the same, but the case is a completely new ... .
15. Which ... do our products sell best in?
16. Demand for many products may ... according to the season.
17. It's important that our ... don't find out about our new process.
18. I saw the product ... in a magazine.
19. You can buy this product in any supermarket or ... .
20. Consumers must be fully aware of the ... of a product.
T a s k 10. Read some of the rules controlling advertising in Britain.
In Britain, the ASA (Advertising Standards Authority) controls advertising. Here are some of its rules:
− Advertisements must be "legal, decent, honest and truthful".
− There can be no TV or cinema advertising of cigarettes.
− Advertisements for alcoholic drinks should not be aimed at under-18s. They should not suggest that a drink
will make a person more popular.
− Advertisements should not make children feel unpopular for not buying a product.
Answer the questions:
What do you think of the ASA rules?
Is there an advertising authority in your country?

Страницы