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Have you seen any adverts that break any of these rules?
Make up two more rules.
T a s k 11. Listen to a radio discussion about advertising and note down the four opinions.
Welcome to this week's Round Table. The discussion topic this afternoon is advertising. And my first guest
is Angela Right.
− Now, Angela, what do you feel about advertising?
− In my opinion advertisements make you buy things you don't need and can't afford. I've got a couple of clothes
that don't suit me and I'm in debts. And the reason is that I see a show of beautiful people in beautiful clothes and I think
"Aha, it happens...clothes".
− Dave Simmons, do you agree that ads make people spend too much?
− In normal ways if you ask me the best ads are works of art like the Benetton ad showing a new-born baby. It's a
fabulous image. And it doesn't try to make you buy a product. You don't see any beautiful people in Benetton clothes in
the picture.
− What's your view, Diana Richardson?
− Personally, I think too many ads exploit women and it makes me angry. Take a recent bra ad. It doesn't say the
bra is comfortable or well-made. Instead it implies that a woman will be happy to grate the boys while wearing it. In my
view this is a male fantasy. I bet the ad was made by men.
− It seems to me that a lot of ads make people feel bad. They can't afford the expensive things in the magazines:
you know, luxury apartments or holidays. A mother can't buy her kids a big new computer and she feels guilty about
that.
− Well, after a break we want you, the listeners, to give us your views on advertising. Lines are open now. And
the number to call us...
T a s k 12. Name one good thing and one bad thing about advertising using the following vocabulary:
GIVING OPINIONS Asking opinions
It seems to me... Do you agree that...
In my opinion... We want your views on...
Personally, I think... How do you feel about...
My feeling is that... Where do you stand on...
As I see it... What do you feel about...
If you ask me... What's your view on...
T a s k 13.
A. Read the text.
How does this make you feel?
Today, as part of a new advertising campaign from the sportswear giant, Nike, Peter Hull will appear on
billboard posters all over London, alongside the slogan: "Peter is not like ordinary people...". Indeed he is not.
Peter has no forearms and no legs and, we are told, he's done the London Marathon.
Peter hopes that his image will help to promote disabled sport. The cynical might say it will simply promote
Nike. "I did wonder whether this ad was going to be in good taste," he admits. "But when they explained the
idea to me, I quite liked it. It portrays me as an athlete, not a victim, and I think it's a positive message.
"The fact is, I've always been like this. I was born like this and you don't miss what you've never had. I dream of
having limbs. Of course I do. But I'm happy the way I am and I get on".
Carel Press
B. Answer the questions:
a) Which company is using Peter Hull in their advertisements?
b) In what ways is Peter "not like ordinary people"?
c) What does Peter hope the advertisement will promote?
d) Why does he like the ad?
e) How long has Peter been disabled? Does he seem depressed?
f) What do you think of the Nike ad? Give reasons for your opinion.
Make use of these notes:
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