Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 95 стр.

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269
devious adj using dishonest tricks and deceiving
people to get what you want – deviously adv, deviousness
n [U]
differentiation n [U] when a company shows how
its products are different from each other and from com-
peting products, for example in its advertising differenti-
ate v [T]
disclosure n
1) [C,U] the duty of someone in a professional posi-
tion to inform customers, shareholders etc about facts that
will influence their decisions
2) [U] the act of giving information about someone
by an organization or person who would normally have to
keep that information secret, for example when a bank
gives information about a customer's accounts to the po-
lice
3) [C] a fact which is made known after being kept
secret
dismissal n [C,U] when someone is removed from
their job by their employer
dispense v [I,T] if a machine dispenses something, it
gives it to someone when they put in money, a code num-
ber etc
disposal n
1) [U] the act of getting rid of something
2) [C] an asset that is sold, and the act of selling it
dispose v [T]
1) if you dispose of something, you get rid of it
2) formal if a company disposes of a particular asset,
activity etc, it sells it
distribution channel also distribution chain n [C]
the way a product is made available and sold, the organi-
zations involved etc
diversify v [I]
1) if a company or economy diversifies, it increases
the range of goods or services it produces
2) to start to put your money into different types of
investments in addition to the investments you already
have diversification n [U]
downmarket
1
also downscale AmE adj involving
goods and services that are cheap and perhaps not of very
good quality compared to others of the same type, or the
people that buy them
downmarket
2
also downscale AmE adv go/move
downmarket/downscale to start buying or selling
cheaper goods or services
dress code n [C] the way that you are expected to
dress in a particular situation, as an employee of a particu-
lar company etc
drive n
1) [U] someone's energy, motivation, and ability to
work hard
2) [C usually singular] an effort to improve or in-
crease the level of something
drop
1
v
1) [I] to fall to a lower level or amount
2) [T] to stop doing or planning something
drop away/off phr v [I] to become lower in level or
amount
drop
2
n [C usually singular] if there is a drop in the
amount, level, or number of something, it goes down or
becomes less
dumping n [U] the activity of selling products in an
export market cheaper than in the home market, or
cheaper than they cost to make, usually in order to in-
crease market share
durable adj if something is durable, it lasts a long
time – durability n [U]
economies of scale n plural the advantages that a
bigger factory, shop etc has over a smaller one because it
can spread its fixed costs over a larger number of units
and thus produce or sell things more cheaply
economy drive n [C] a planned effort by an organi-
zation to reduce costs
efficient adj 1 producing goods using as little time,
money etc as possible 2 doing a job quickly and well
endorse v [T] if someone, usually famous, endorses
a product, they say how good it is in advertisements. Peo-
ple will buy the product because they like or trust the per-
son – endorsement n [C,U]
entrenched adj. strongly established and not likely
to change
enhance v [T] to improve the quality or value of
something
ethical adj
1) connected with principles of what is right and
wrong
2) morally good or correct – ethically adv
ethics n [plural] moral rules or principles of behav-
iour that should guide members of a profession or organi-
zation and make them deal honestly and fairly with each
other and with their customers
etiquette n [U] the formal rules for polite behaviour
evade v [T] to not do something you should do ac-
cording to the law, for example to not pay tax
expand v
1) [I,T] to become larger in size, amount, or number,
or to make something larger in size, amount, or number
2) [I] if a company expands, it increases its sales, ar-
eas of activity etc expansion n [U]
exploit v [T]
1) to use something fully and effectively in order to
gain a profit or advantage
2) to treat someone unfairly in order to make money
or gain an advantage for yourself
extort v [T] to illegally force someone to give you
money by threatening them – extortion n [U]
facility n plural facilities
1) [C] a place or large building which is used to
make or provide a particular product or service
2) facilities [plural ] special buildings or equipment
that have been provided for a particular use, such as
sports activities, shopping and travelling
fake
1
adj made to look like something valuable or
genuine in order to deceive people
fake
2
n [C] a copy of an original document, valuable
object etc that is intended to deceive people into believing
it is the real document, object etc
fall
1
v past tense fell past participle fallen v [I] to go
down to a lower price, level, amount etc

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