Учебно-методическое пособие по обучению профессиональному общению. Коровина Н.А - 28 стр.

their behavio(u)r. The basic idea of supply and demand is the follow-              II. Complete the following sentences joining the suitable part
ing: when prices go up, more goods, and services are supplied, but          (the exercise is based on Part 3 of the text 2):
there is less demand from consumers. When prices go down, demand                   1. Various computer programmes help marketing managers…
goes up but the supply is reduced. At a certain price level there will be          a) carry out marketing research,
an equilibrium of supply and demand.                                               b) find potential customers,
                   (From "Introduction to Economics" by John Craven)               c) analyze information they need and make better decisions.
____________________________
                                                                                   2. Marketing research is concerned with…
      1. raw data – необработанные данные                                          a) the pattern of a market,
      2. to keep up with all the changes... – не отставать от любых                b) marketing a particular product,
изменений                                                                          c) comparing yesterday's sales to the sales on the same day in
      3. to make ... more dependable = to make ... more reliable            the last four weeks.
      4. the pattern of a market – структура рынка                                 3. When prices go up…
      5. problems involved in (marketing a particular product) = prob-             a) the demand goes up,
lems connected with (...)                                                          b) the supply is reduced,
      6. to draw graphs – вычерчивать графики / кривые                             c) the supply is increased.

       COMPREHENSION CHECK                                                                     Management Across Cultures
       I. Mark the following statements true (T) or false (F). (Parts 1            1. Management style depends on both individual and cultural
and 2 of the text 2)                                                        factors. Each manager has a different way of managing the people who
       1. Different levels of management include planning and deci-         work for him or her, but at the same time, many cultures have a domi-
sion making, controlling, organizing, and leading.____                      nant management style. Can you give any examples of management
       2. Management means "practice of managing" and "the people           styles in different cultures?
who are responsible for achieving organizational goals."________                   2. In order to be successful in working with people from other
       3. Middle managers develop plans and policies for top manag-         countries you should be acquainted with some cultural differences that
ers. ___________                                                            may cause the principal problems. Read the text below. What do you
       4. Marketing managers belong to the middle level manage-             agree/disagree with? What can you add?
ment.________
       5. Marketing is the selling of goods and services.__________
       6. Methods of promoting goods and services include advertising
and publicity._____
       7. The marketing concept was first adopted to compete effec-
tively with rival companies._____
       8. "Service" industries are not marketing-oriented because it is
difficult for them to adopt the marketing concept.____



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