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Old-fashioned quality
Before you read the article, answer these questions.
1 How can manufacturers guarantee product quality?
2 Which companies make the best domestic appliances (fridges, cookers, etc.)?
Read the article and match the headings to the correct paragraphs. Two of
the headings have been done for you.
a) Company strategy
b) Focus on detailed testing
c) High costs: increased reliability
d) Industry admiration for top quality
e) Innovation in working practices
f) Looking to the future
g) Manufacturing at home ensures quality
h) Loyalty for product that lasts
Match these people from the article to the summary of their views.
1 Markus Miele a Miele is admired and respected by
other manufacturers.
2 Nick Piatt b Making one of the company's
factories compete with other suppliers
keeps them competitive.
3 Andrea Guerra с The company is able to keep its
customers because there is confidence in
its products.
Read the article again. Tick the factors below which have contributed to
Miele's success.
1 It has excellent quality control in its factories.
2 It changes its position in the market according to demand and fashions.
3 Its prices are very competitive.
4 It uses a lot of outside suppliers.
5 It spends more money than other manufacturers on creating new products.
6 It does a lot of testing.
7 It focuses on every detail of production.
8 Each component lasts a long time.
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