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Unit 10 Quality
"Quality is remembered long after the price is forgotten "
Gucci family slogan
Starting up
Give examples of high-quality products or services. Explain your choice.
Which of the words and phrases below best express your idea of quality?
reliable value for money long-lasting traditional
well-known expensive hand-made modern
genuine made in (country) well-designed mass-produced
Look at these sayings. What do they mean? Which of the ideas do you agree
with?
1 'They don't make them like they used to.'
2 'Quality not quantity.'
3 'You get what you pay for.'
4 'Don't judge a book by its cover.'
Vocabulary
Quality control and customer service
Use the words in the box to complete the flow chart.
identified modified failed relaunched launched
durability recalled reliability tested
A defective product
We,....
1
the product two years ago.
I
We have a policy of zero defects so we were surprised when, shortly after the
launch, we received complaints about the .._.
2
and
3
of this product.
I
Because of market feedback, we.....
4
the product so that any faults could be
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