Business Vocabulary Builder. (Деловой английский: лексика). Корухова Л.В - 88 стр.

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ACTIVITY FILE
1 Brands, Skills: Exercise D, page 9
Student A
In your opinion, Jonson has a problem with its brand image.
• People consider their clothes to be boring, old-fashioned, over-priced and
unexciting. They used to think they were well-made, value for money,
durable and reasonably priced.
• Nowadays, the store sells clothes aimed at different age groups - young,
middle-aged and old.
• People do not enjoy visiting the store because it needs redecorating in
brighter colours.
• Staff uniforms do not help the company's brand image.
You think Jonson should focus on one segment of the clothing market. You are
not sure which segment would be best, so you want to spend a lot of money on
market research.
4 Change, Skills: Exercise C, page 25-26
Student A
Proposal 1:
You have proposed this change to the Board of Directors. You
like the idea because:
• the salary increase will cost less than providing a new car every four
years.
• The cost of maintaining cars is very high.
You may need to clarify certain points. This information could be useful.
• The company will not cancel the increase after one year.
• Several other companies in the industry are making the same change.
• The Board of Directors will make their decision on the proposal at the
end of the month.
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