Business Vocabulary Builder. (Деловой английский: лексика). Корухова Л.В - 89 стр.

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1 Brands, Starting up: Exercise B, page 6
Brand name
1 Coca-Cola
2 Microsoft
3IBM
4 General Electric
5 Intel
6 Nokia, Finland
7 Disney
8 McDonald's
9 Marlboro
10 Mercedes,
Germany
Industry
Beverages
Technology
Technology
Diversified
Technology
Technology
Leisure
Food retail
Tobacco
Automobiles
Brand value in 2003 (Sbillions)
70.45
65.17
51.77
42.34
31.11
29.44
28.04
24.70
22.18
21.37
* All US-owned unless stated. Companies ranked according to:
Weight (market share)
Breadth (cross section of society reached)
Depth (brand loyalty)
Length (brand-stretching ability)
Source: International Brand Consultant
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