Business Vocabulary Builder. (Деловой английский: лексика). Корухова Л.В - 91 стр.

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5 Money, Skills: Exercise A, page 28

Yahoo has strengthened its European presence with the four hundred and

seventy-five million euro acquisition (that's a five hundred and seventy-

eight million dollar acquisition) of Kelkoo, the French-based on-line

shopping service. The European on-line retail market is forecast to grow to

one hundred and seven billion euros in the next three years. The Nikkei two

two five Average climbed nought point seven percent to eleven thousand,

three hundred and sixty-four point nine, nine while the Topix index rose

one point two percent to one thousand, one hundred and forty five point

nine five. Banking shares benefited most, with Mizuho jumping five point

six percent to four hundred and thirty-seven thousand yen, SMFG rising

four point seven percent to seven hundred and fifty two thousand yen,

MTFG gaining seven point nine percent to close at one million and fifty

thousand yen and UFJ up four point two percent to six hundred and forty-

six thousand yen.

1 Brands, Skills: Exercise D, page 9

Student В

In your opinion, the brand image of Jonson is excellent. People think that

Jonson's products are high quality and durable. But they are aiming at too

many segments of the market.

• They should focus on the 30-50-year-old segment of the clothing market.

• They should not compete in the 15-30-year-old segment and should reduce

floor space for these products.

• They should use the additional space to sell more food.

• They need to spend more money on advertising and promoting their clothes.