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14 Competition, Starting up: page 82
KEY
la)3 2a)3 3a) 1 4a) 1 5a) 1 6a)3 7a)l 8a) 1 9a)3 10
a)3
b)2 b)2 b)2 b)2 b)2 b)2 b)2 b)2 b)2
b)2
c)l c)l c)3 c)3 c)3 c)l c)3 c)3 c)l
c)l
Over 26: You are extremely competitive. You have high standards and expect a
lot from yourself and other people. You are probably an impatient person. You
like to win at all times and get upset if you lose. You perform well under
pressure and enjoy a challenge.
18-26: You are fairly competitive. You are competitive in areas that are
important to you. You don't always have to be the best. You are pleased when
other people are successful, such as members of your family or your
colleagues. You don't believe that 'winning is everything'.
12-17: You are not very competitive. You believe it is more important to
take part than to win. You enjoy working in a group rather than individually.
You try to avoid pressure as much as possible.
11-10: You are not at all competitive. You are probably a good team player.
You want to enjoy life and be as relaxed as possible. You don't like being the
centre of attention. You try to avoid working under pressure or having to
meet tight deadlines.
1 Brands, Skills: Exercise D, page 9
Student С
In your opinion, Jonson's problem is that it is selling the wrong clothes at
the wrong price.
• it doesn't have enough top-selling products at low prices.
• The products are not stylish or colourful.
• The store is dull. It needs to be redecorated in bright colours.
• It needs to improve the display of the clothes.
You think Jonson should focus on the young segment of the market (the
15-30 age group), it should recruit a fashion expert with an international
reputation -someone who knows what to buy and when to buy.
92
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