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48
5 Can you guess where the following brand names came from? Match the
brands in the box with the correct text below.
1 Toyota 2 Chanel no.5. 3 Rolls Royce
4 Reebok 5 Nike 6 Nivea
a) From the Latin word meaning, ‘snow-white’.
b) This was the fifth perfume made by the same company.
c) Named after the Greek Goddess of Victory
d) Originally a Japanese family name Toyoda. The inventors changed one letter
to make it easier to pronounce overseas.
e) Named after an African Gazelle
f) The family names of two men, one a motor enthusiast and the other an
engineering genius.
© BBC | British Council 2004
READING
6 Read the text, for questions 1-6 choose which of the paragraphs A-G fit
in the numbered gaps in the following newspaper article. There is one extra
paragraph which does not fit in any of the gaps.
SMOKING BAN GETS THE HOLLYWOOD TREATMENT
The government is worried that next year's smoking ban could face a public
backlash. Now it is turning to 'terror tactics' in a new advertising campaign to
change our minds.
1
The ads were filmed using a new camera technique by cinematographer Barry
Ackroyd, who worked on the 9/11 film United 93 as well as this year's Palme D'Or
winner, The Wind That Shakes the Barley. They are part of a £10m campaign to
make people think about the dangers of inhaling cigarette smoke, well before the
ban on smoking in public places comes into force in England on 1 July.
2
The first adverts are due to go out in Wales later this month, as Wales will bring in
its smoking ban from April, at the same time as Northern Ireland. Scotland
became smoke-free earlier this year. The new adverts are due to be screened in
England before Christmas - making people more aware of the dangers in the run
up to the new laws coming into force next summer.
3
'The TV commercials feature second-hand smoke personified as a malignant,
unseen predator which stalks customers at a pub and cafe location' said Phil
Hickes, creative director at the agency. The second-hand smoking campaign,
which will be broadcast on all the major commercial TV channels between now
and the ban. 'The cast for the two 30 second TV commercials is drawn from real-
life with people who were "recruited" off the streets and from pubs and cafes', said
Hickes.
4
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