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the dangers of second-hand smoke in a hard-hitting fashion and persuade people
that the ban should be followed and not flouted.
G Campaigners have welcomed the news. Deborah Arnott, director of Action on
Smoking and Health said: 'This is just the sort of advertising campaign that's
needed to make sure people get the message that second-hand smoke is a
complex killer.
(The Observer. November 12, 2006)
LISTENING
7 You are going to hear a radio interview with Gary Phillips, the head of
an advertising agency. Listen to the first part of the interview and choose
the correct answer A, B or C. You will hear the recording twice.
1 When everyone lived in small communities, advertising was
A essential
B important
C useless
2 In the late nineteenth companies found that they need to promote the sale
because
A there was a great variety of products
B there were a lot of products of almost the same quality and price
C mass production made it possible
3 Advertising was mainly focused on
A luxuries
B essential goods
C household goods
4 When Freud’s theories about our subconscious began to be applied
A people understood that they are persuaded to buy.
B advertising became very effective.
C advertisers managed to sell even more goods.
5 In the advertisement of the car the information is based on
A car properties.
B practical advantages.
C our hope to feel better and more fashionable.
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