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8 Listen to the second part of the interview and fill in the missing
information (up to 4 words). You will hear the recording twice.
When consumers see 1) _________ or 2) ________ , they associate it with
particular qualities.
Another very powerful, and very old, technique is to make it almost impossible for
consumers 3) ______________.
When looking at a row of different products, you are more likely to buy the shoes
4) _________________.
In furniture advertising words like 5) ________ and 6) _______ are very often
used.
Entertaining advertisements were effective, because the manufacturer seemed to
be 7) ______________ as the consumer.
Advertisements with famous people can work because we learn by 8)
____________ who are important to us.
VOCABULARY AND GRAMMAR
9 Here are some different kinds of advertising. Match the definitions in
list A with the words in list B.
A B
1 very large boards used for advertising sandwich boards
2 sheets of printed information advertising something commercials
3 brief excerpts from a film, TV or radio programme billboards
which are used to advertise it flyers
4 words written in the sky using smoke from a plane carrier bags
5 advertising posters hung at the back and front of a trailers
person who then walks around a busy area logos
6 a trademark or company name sky-writing
7 a brief announcement or visual presentation
designed as an advertisement
8 adverts or logos printed on consumer bags
10 For questions 1-10, read the text below and look carefully at each line.
Some of the lines are correct, and some have a word which should not be
there. If a line is correct, put a tick (√). If a line has a word which should not
be there, write the word.
__√
__ 0 Amongst marketing management, there is a pretty broad division about
_such
_ 00 the cost-effectiveness of using such celebrities. It depends on the
_____ 1 celebrity which used and the product they are endorsing. When a
_____ 2 marketing manager has to select in the right person for the
_____ 3 advertisement, they have a lot of factors they need to take into account,
_____ 4 because that person is now representing the brands of image. For
_____ 5 example, if Nike hires a sports star that is on top of their game, and
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