ВУЗ:
Составители:
Рубрика:
53
2 Explaining in what way one product is more effective than others.
3 The image of a respectable figure, e.g. doctor, giving advice what brand of a
product is better to use.
4 Tempting with a price, e.g. only this week you can buy it at a bottom price/buy
one get one free.
5 A famous figure, such as pop star suggests you the brand that he or she
prefers.
6 The brand name is repeated so often that people associate it with the product,
e.g. Nikes for sport shoes.
14 Do you agree with the following opinions about TV commercials? Talk
about them with your partner(s).
1 TV commercials are the greatest form of advertising.
2 TV commercials will always make the advertiser sell lots of products or services.
3 Some TV commercials are better than TV programmes.
4 The adverts from my country are better than those from other countries.
5 I hate TV commercials.
6 It’s OK to use a little bad language in TV commercials.
7 TV commercials are often full of lies about the things they advertise.
8 TV channels that have no commercials are best.
15 In pairs discuss whether the following ads are acceptable or not. Make
a mini presentation that you will give to the advertising standards
commission about each ad.
Think about things that advertisers need to be careful with when creating a TV
commercial (language, similarity to other ads, religion, the use of animals, blood,
talking about other countries, making fun of politicians or royalty). How do you
think these points might differ from country to country?
Ad Comments for your presentation
1 AUSTRALIAN TOURISM
A farmer is standing in front of
Ayers Rock, holding a can of
beer. He says, “Come to
Australia. It’s a much better
place than New Zealand.”
2 BAN FUR
A baby polar bear is being seen
clubbed to death and skinned.
There’s a lot of blood.
Slogan: “Bloody fashion”
Страницы
- « первая
- ‹ предыдущая
- …
- 51
- 52
- 53
- 54
- 55
- …
- следующая ›
- последняя »
