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_____ 6 dominating other players, it gives Nike an image of being more better
_____ 7 than other brands. But if Nike gets someone who is arrested the next day
_____ 8 for drug abuse for example, it doesn’t make Nikes image seem even
_____ 9 respectable. The endorser needs to select so famous people, who have
_____ 10 similar life styles to the brand image that is to be now portrayed.
11 Use the word given in capitals at the end of each line to form a word
that fits in the space in the same line.
(1) _______ television companies rely on advertising to COMMERCE
fund everything that they do. (2) _______ advertisements PLACE
in the right shows for the appropriate target audience is
almost a science in itself. Think of the types of (3) _______
ADVERTISE that appear in commercial TV programmes that you
know. The adverts are supposed to match the audience.
Compare Dawson's Creek to Coronation Street. Dawson's
Creek has a young audience - it is (4) _______ popular
with older PARTICULAR teenagers. It is (5) _______ for
advertisers to try to sell POINT washing up liquid in the
breaks in Dawson's Creek - teenagers don’t do the
household (6) ______. Coronation Street is one SHOP of the
most popular shows on British television. It goes out in
a prime-time slot and is (7) _______ the most expensive CONSEQUENCE
programme in which to advertise. You might well find washing
up liquid being sold in the breaks in Coronation Street since it
has a huge female audience.
SPEAKING
12 Work in groups. Discuss the advertisement you have seen recently or
the one you like.
· Is it a TV, radio, or billboard advertisement?
· What is the brand name?
· Why did it catch you eyes?
· Is there a memorable slogan?
13 There are different methods that advertising companies use to
persuade people to buy their products. Match the methods with their
explanations.
a The image of a famous person d Scientific prove
b Constant repetition e Comparison
c Special offers f Positive images
1 Some attractive visual images, such as babies or pets, are used when
advertising a product.
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