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28
3 What was ‘the battle’ about?
a. about commercial and non-
commercial radio
b. about public goods
c. about commercials
4 Why did the Dumont television
start selling advertisements?
a. because of the troubles with the
commercial organizations
b. because it became the norm for
the commercial television industry
c. because of the troubles with
finding sponsors for the programs
5 When did the advertisements
become attractive to consumers’ eyes?
a. 1940s
b. 1950s
c. 1960s
6 What is the Creative Revolution?
a. is the era of advertising by
promoting the position which is
made to associate each brand with
the reader’s ideas
b. is the era of selling some unique
things
c. is the era of modern advertising
7 What channels are devoted to the
advertising?
a. music video, MTV
b. QVC, Home Shopping Network,
Shop TV
c. Shop TV, MTV, QVC, Home
Shopping Network
LISTENING
4 You are going to listen to the interview with
Andrew Pound, a marketing manager for Kraft Jacobs
Suchard. He is talking about successful advertising.
Before you listen, complete the sentences below.
· I think that Kraft Jacobs Suchard make such products
as…………………..
· In my opinion there are some reasons for them to be
successful, they are…………………….
5 Listen to the interview with Andrew Pound and check your answers.
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