Английский язык для студентов технического вуза: Средства массовой информации. Мир продвинутых технологий. Ковалева Ю.Ю - 29 стр.

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6 Listen to the interview again and give the detailed answers to the
questions suggested.
1. Who was the target consumer in each
campaign?
2. What advertising media did Andrew
use in each campaign?
VOCABULARY AND GRAMMAR
7 Make up collocations matching the words from the box with the words
1-10. Choose any three collocations and make up sentences.
Revolution time stations commercial non-profit
messages shop advertising battle network
1 radio_____________________
2 __________________ operators
3 fierce______________________
4 __________________broadcasters
5 television __________________
6 block of advertising _____________
7_______________________ agency
8 unexpected ___________________
9 Creative _____________________
10 __________________________TV
8 Arrange the words in the box into the three columns in the table below.
Can you think of other words? Use a dictionary to help you.
Directories Persuade Promote Cinema
Run Mailshots Place Free samples
Commercials Public transport Launch Leaflets
Exhibition Billboards/hoardings Word-of-mouth Radio
Point-of-sale Posters Research Sponsor
Target Endorsement Slogans Television
Press Jingles Sponsorship Publicise