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Advertising
Media Methods Verbs
9 Read the text below. For questions 1-10, choose the correct word.
Ronaldo to sue over Chinese medicine ads
The football star Ronaldo (1)____________ suing a Chinese medicine
company (2)____________ allegedly used a hastily shot photograph of him to
advertise throat lozenges, reports said today. According (3)_____________ a
series of Chinese papers, the Brazilian striker innocently posed holding a packet
of Golden Throat Lozenges at a dinner in Beijing in September 2003 when he and
his Real Madrid team-mates were touring China. Ronaldo's representatives said
the picture was then used by the Guangxi Golden Throat Group
(4)_____________ permission for a television commercial broadcast nationally.
According to the China Daily newspaper, the footballer, who is on the verge
of leaving Real Madrid for Milan, only found out about the advertisement when he
was approached (5)______________ another Chinese company to front an
advertising campaign, on the condition he terminate his arrangement with Golden
Throat. The paper said the illegal campaign (6)____________ caused Ronaldo to
miss out on seven other potential million pound-plus deals to endorse Chinese
products. The China Daily printed
a still picture from the offending advertisement.
It shows a grinning Ronaldo wearing a yellow football shirt bearing the drug
company's name in Chinese characters and holding (7)______________ a packet
of the lozenges. The paper said the company, based in the south-western
Chinese region of Guangxi, insisted it had permission to use the image, which
remained
prominently on its website today.
According to a series of reports, local lawyers (8)____________ been hired
to collect evidence, with Ronaldo expected to begin legal action next month.
Piracy and the illegal use of copyrighted images and brands remain rampant in
China - figures from 2004 showed that 90% of computer software used in the
country was illegal – (9)__________ increasing international pressure for reform,
especially after Beijing joined the World Trade Organisation five years ago.
(10)_____________ the same time, football is hugely popular in the country and
players regularly star in advertisements.
(http://football.guardian.co.uk/News_Story/0,,1999565,00.html#article_continue
)
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