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56
UNIT 3
TO DEPEND ON TECHNOLOGY: IS IT GOOD OR
NOT?
READING
1 Read an article about new digital multimedia launched into the market.
Choose from the list (A-G) the sentence which best summarizes each
section of the article (1-7). There is one extra sentence that you do not need
to use.
A The rivalry between formats will possibly lead to the decline in sales.
B Viewers enjoy better imaging and sound reproduction accompanied by
greater options.
C Japanese producers are going to take up the leading position by making
their product cheaper.
D Movie fans are facing a strong fight of the world's biggest companies as they
bring the next generation of DVDs to Britain.
E A unified format is preferable to a universal player.
F Consumers are advised to stick to Blue-ray standard as it has more
supporters all over the world.
G Both rivals have powerful backing in the world.
H Eventually, viewers could lose as the fight between different standards goes
on.
HI-TECH DVD WAR BREAKS OUT
1
High-definition DVD players and discs are the
natural complement to the high-definition flat-screen
televisions which enabled this summer's World Cup,
and David Attenborough's Planet Earth, among other
programs, to be shown in spectacular detail. The new
discs look like normal DVDs but can store more than
five times more data, allowing higher picture and sound
quality and more interactive features.
2
Britain's first high-definition DVD player demonstrated by Samsung
promises a revolution in home cinema. But visions of the medium-term future are
not so clear. Toshiba is launching a rival high-definition player which uses
different technology and is incompatible with Samsung's system. A high-definition
disc that plays on one type of machine will not work on the other. The format war
has inevitably been billed as the most damaging since JVC's VHS system got the
better of Sony's Betamax video cassettes 30 years ago.
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