Английский язык для студентов технического вуза: Средства массовой информации. Мир продвинутых технологий. Рабочая тетрадь для студентов продвинутого уровня. Ковалева Ю.Ю - 57 стр.

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Samsung's format is called Blue-ray and will also be used by other
manufacturers including Sony, Philips, Panasonic, LG and Sharp, with the
backing of Apple and Dell computers and Hollywood studios such as Disney and
20th Century Fox. Toshiba's format, known as HD-DVD, has supporters that
include NEC, Microsoft and Intel, along with Universal and some European
studios.
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The potential difficulty for DVD collectors is illustrated on the AV Science
Forum, an industry website in America. If the research is accurate, only owners of
an HD-DVD player will be able to watch Schindler's List, Psycho, ET, To Kill a
Mockingbird, Rear Window, Jaws, The Third Man, Vertigo and The Deer Hunter in
full high definition. By contrast only owners of a Blue-ray player will be equipped
to enjoy Lawrence of Arabia, On the Waterfront, The Bridge on the River Kwai,
Some Like it Hot, Star Wars, Raging Bull, Dr Strangelove and Annie Hall in their
best light. Many other titles will be released in both formats.
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Industry analysts warn, however, that consumers, fearful of ending up with
a machine that could be rendered obsolete, might play safe and buy neither.
Some fans may be tempted to stick with their existing DVD libraries, which will
work on both players and with improved picture quality, although not as well as
the high-definition discs.
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Samsung's BD-P1000 player will go on sale next month at $999, including
two high-definition DVDs. Industry watchers have challenged the manufacturers to
come up with players capable of showing both Blue-ray and HD-DVD. The Korean
company rejected that suggestion: 'It's best for consumers and the industry to
have a single format. Technically we could make a player that can handle both
types, but we won't for two reasons: first it drives up costs; second it concedes
that there will be different format types. Making a multiple-format player is not an
answer. The best thing is one standard and Blue-ray is in the strongest position.'
said David Steel, the vice-president responsible for digital media.
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Toshiba has not pulled its punches in an increasingly fraught contest.
Olivier Van Wynendaele, its assistant general manager for marketing consumer
products, said: 'They argue that Blue-ray has more support from the studios but
that is totally untrue. Europe is different from America - more and more American
studios sell the rights to a local distribution company here. For example, Canal+ in
France co-produced Terminator 2 so it has the rights in Europe and it will be on
HD-DVD in Europe.' Although there is bitter disagreement over which technology
offers the best picture quality, Toshiba says its product will be less than half the
price of Samsung's - its HD-E1 player will be released in November at $400. In
the end it could be price, not technology that wins the war.
(www.guardian.co.uk)