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Theme 1.
Revision. Introduction into professional English.
1. Read and translate. Put the phrases in a correct order to make up a dialogue.
− So, you’re a newcomer from Russia. How long have you been in New York?
− I’m pleased to meet you. My sister has often spoken about you.
− Yes, I do. New York is a fascinating city.
− Do you have a job?
− I’m happy to meet you.
− I’ve been living here about ten months.
− If you have a good professional background, sooner or later you’ll get a job in
your special field. Do you have a resume?
− Do you like living here?
− Yes, I do. But it is a sad story. I’m an electronics engineer without American
experience. Now I’m a cab driver.
− Yes, I do. I have it with me.
− Could you show it to me?
− I happened to work for the personnel department of a large company.
− What’s the reason for it?
− Here it is.
− That kind of resume won’t get you a high-level job.
− You describe yourself as an electronics engineer. That’s not enough. But
what’s your objective? What kind of position do you want? What abilities
qualify you for a job as an electronics engineer? You should tell about your
strengths and experiences. Write another kind of resume and show it to me.
− Thank you very much.
− You are welcome. Call me as soon as your resume is ready.
2. Read, make up a summary, find English equivalents for Russian words and
expressions. Write down polite and less direct words and expressions.
At the office.
- I’d like you to meet Mr. Fischer, our
Director General.
- Разрешите познакомить Вас с
мистером Фишером, нашим
генеральным директором.
- Glad to meet you, Mr. Fischer.
- Рад познакомиться с Вами, м-р
Фишер.
- Glad to meet you too. Have you ever
been to Warsaw before, Mr. Cartwright?
- Я тоже. Вы когда-нибудь бывали в
Варшаве, м-р Картрайт?
- No, it’s my first visit to Warsaw. - Нет, это мой первый визит в Варшаву.
- What are your first impressions of
Warsaw?
- Какие Ваши первые впечатления от
Варшавы?
3.
What is the most popular channel of recruiting to PR
sphere?
4. What did stimulate the development of PR as a
profession?
5. Who were the pioneers of PR?
6. What is a “two-way street” approach?
7. Why did Edward Bernays see PR as an “applied social
science”?
9. Vocabulary.
1. (to) demand
требование;
требовать
31. insatiable
неуемный
32. front page
«передовая»
страница газеты
33. to investigate
исследовать
34. investigative
исследовательский
2. (to) lobby
группа лиц,
"обрабатывающих"
членов парламента/
конгресса в пользу
того или иного
законопроекта;
воздействовать на
членов парламента
35. to make a
judgment
сделать
заключение
3. (to) rule
правило;
управлять
36. media outlet
местные СМИ,
«точки» СМИ
4. (to) spin
вращение;
крутить, вращать,
разрабатывать
37. news release
новостное
сообщение (для
печати)
5. (to) support
поддержка;
поддерживать
38. mutual
взаимный
6. to accomplish
one’s goal
достигать цели
39. on behalf of
от имени
7. activity
деятельность
8. to appeal
обращаться
40. practitioner
профессионал,
исполнитель
9. to appreciate
ценить
41. op-ed article
колонка читателей
10. attitude
отношение
11. to be
designed for
быть созданным
для
42. press kit
информационная
подборка для
прессы
12. to believe
верить
43. preference
предпочтение
13. campaign
кампания
44. recruiting
набор, найм
2 63
Theme 1. 3. What is the most popular channel of recruiting to PR
Revision. Introduction into professional English. sphere?
4. What did stimulate the development of PR as a
1. Read and translate. Put the phrases in a correct order to make up a dialogue. profession?
5. Who were the pioneers of PR?
− So, you’re a newcomer from Russia. How long have you been in New York? 6. What is a “two-way street” approach?
− I’m pleased to meet you. My sister has often spoken about you. 7. Why did Edward Bernays see PR as an “applied social
− Yes, I do. New York is a fascinating city. science”?
− Do you have a job?
− I’m happy to meet you. 9. Vocabulary.
− I’ve been living here about ten months.
− If you have a good professional background, sooner or later you’ll get a job in 1. (to) demand требование; 31. insatiable неуемный
your special field. Do you have a resume? требовать
− Do you like living here? 2. (to) lobby группа лиц, 32. front page «передовая»
"обрабатывающих" страница газеты
− Yes, I do. But it is a sad story. I’m an electronics engineer without American
членов парламента/
experience. Now I’m a cab driver. 33. to investigate исследовать
конгресса в пользу
− Yes, I do. I have it with me.
того или иного
− Could you show it to me? законопроекта; 34. investigative исследовательский
− I happened to work for the personnel department of a large company. воздействовать на
− What’s the reason for it? членов парламента
− Here it is. 35. to make a сделать
− That kind of resume won’t get you a high-level job. judgment заключение
− You describe yourself as an electronics engineer. That’s not enough. But 3. (to) rule правило; 36. media outlet местные СМИ,
what’s your objective? What kind of position do you want? What abilities управлять «точки» СМИ
qualify you for a job as an electronics engineer? You should tell about your 4. (to) spin вращение; 37. news release новостное
strengths and experiences. Write another kind of resume and show it to me. крутить, вращать, сообщение (для
− Thank you very much. разрабатывать печати)
− You are welcome. Call me as soon as your resume is ready. 5. (to) support поддержка; 38. mutual взаимный
поддерживать
2. Read, make up a summary, find English equivalents for Russian words and 6. to accomplish достигать цели 39. on behalf of от имени
expressions. Write down polite and less direct words and expressions. one’s goal
7. activity деятельность 40. practitioner профессионал,
At the office. исполнитель
8. to appeal обращаться
- I’d like you to meet Mr. Fischer, our - Разрешите познакомить Вас с 9. to appreciate ценить 41. op-ed article колонка читателей
Director General. мистером Фишером, нашим
генеральным директором. 10. attitude отношение 42. press kit информационная
- Glad to meet you, Mr. Fischer. - Рад познакомиться с Вами, м-р подборка для
11. to be быть созданным
Фишер. прессы
designed for для
- Glad to meet you too. Have you ever - Я тоже. Вы когда-нибудь бывали в 12. to believe верить 43. preference предпочтение
been to Warsaw before, Mr. Cartwright? Варшаве, м-р Картрайт?
13. campaign кампания 44. recruiting набор, найм
- No, it’s my first visit to Warsaw. - Нет, это мой первый визит в Варшаву.
- What are your first impressions of - Какие Ваши первые впечатления от
Warsaw? Варшавы?
2 63
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