Деловые переговоры на иностранном языке. Английский язык. Часть 1. Лазаричева Е.С. - 6 стр.

- Would you mind speaking a bit slower,           - Не могли бы Вы говорить чуть          for using their inside understanding of news media to help clients receive favorable
Mr. Cartwright? I’m not very good at              помедленнее, м-р Картрайт? Я не очень   media coverage.
English.                                          хорошо знаю английский язык.                      In the United Kingdom Sir Basil Clarke (1879-12 Dec 1947) was an early
- Sure. I said we had increased the useful        - Конечно. Я говорил, что мы            pioneer of public relations (PR).
life of our equipment.                            увеличили срок службы нашего                      Despite many journalists' discomfort with the field of public relations,
                                                  оборудования.                           well-paid PR positions remain a popular choice for reporters and editors forced into
- It’s very interesting, but first I would        - Это очень интересно. Но прежде        a career change by the instability and often fewer economic opportunities provided
like to know if it’s possible to adapt your       всего я бы хотел знать, можно ли        by the print and electronic media industry.
equipment to our needs.                           адаптировать Ваше оборудование к                  Examples of prominent PR service companies staffed by former
                                                  нашим требованиям.                      journalists and television/radio producers include organizations like Medialink, DS
                                                                                          Simon Productions, West Glen Communications, and Mediahitman which produce
- To answer your question, Mr. Fischer, I         - Для того, чтобы ответить на Ваш       video and audio programming, including public service announcements, on behalf
have to visit your factory and study your         вопрос, м-р Фишер, я должен             of PR firms and PR departments in business, government and nonprofit enterprises.
requirements.                                     осмотреть Вашу фабрику и изучить                  The First World War also helped stimulate the development of public
                                                  Ваши требования.                        relations as a profession. Many of the first PR professionals, including Ivy Lee,
- I’ll show you our factory tomorrow.              – Я покажу Вам нашу фабрику завтра.    Edward Bernays, John W. Hill, and Carl Byoir, got their start with the Committee
- What time?                                      - В какое время?                        on Public Information (also known as the Creel Committee), which organized
- Let me see. I have an appointment with          - Дайте мне подумать. У меня            publicity on behalf of U.S. objectives during World War I. Some historians regard
my lawyer at 9 a.m. How about 10?                 назначена встреча с юристом на 9        Ivy Lee as the first real practitioner of public relations, but Edward Bernays is
                                                  часов утра. Давайте встретимся в 10     generally regarded today as the profession's founder. In describing the origin of the
                                                  часов.                                  term Public Relations, Bernays commented, "When I came back to the United
- That’s fine.                                    .- Хорошо.                              States, I decided that if you could use propaganda for war, you could certainly use
                                                                                          it for peace. And propaganda got to be a bad word because of the Germans... using
- At the moment we are looking for a              - Сейчас мы ищем человека на            it. So what I did was to try to find some other words, so we found the words
Commercial Director for this project so           должность коммерческого директора       Council on Public Relations".
in the future you’ll have to deal with            данного проекта, поэтому в будущем                Ivy Lee, who has been credited with developing the modern news release
him. If we decide to buy your                     Вы будете иметь дело с ним. Если мы     (also called a "press release"), espoused a philosophy consistent with what has
equipment, he’ll visit tour company and           примем решение о закупке Вашего         sometimes been called the "two-way street" approach to public relations, in which
you’ll discuss the contract with him in           оборудования, он приедет к Вам и Вы     PR consists of helping clients listen as well as communicate messages to their
detail.                                           подробно обсудите с ним основные        publics. In the words of the Public Relations Society of America (PRSA), "Public
                                                  положения контракта                     relations helps an organization and its publics adapt mutually to each other." In
                                                                                          practice, however, Lee often engaged in one-way propagandizing on behalf of
3. Grammar revision. Make up negative, interrogative and negative-interrogative           clients despised by the public, including Standard Oil founder John D. Rockefeller.
form of the following sentences.                                                          Shortly before his death, the US Congress had been investigating his work on
Example: That’s good.                                                                     behalf of the controversial Nazi German company IG Farben.
           That isn’t good.                                                                         In the 1890s when gender role reversals could be caricaturized, the idea of
           Is that good?                                                                  an aggressive woman who also smoked was considered laughable. In 1929, Edward
           Isn’t that good?                                                               Bernays proved otherwise when he convinced women to smoke in public during an
    1) That’s a good idea.                                                                Easter parade in Manhattan as a show of defiance against male domination. The
    2) He could decide what to do.                                                        demonstrators were not aware that a tobacco company was behind the publicity
    3) It’s difficult to make a decision.                                                 stunt.
    4) He was planning to go with her.                                                              Bernays was the profession's first theorist. A nephew of Sigmund Freud,
    5) She’d like to go with you.                                                         Bernays drew many of his ideas from Freud's theories about the irrational,
    6) They were making an attempt to plan their future.                                  unconscious motives that shape human behaviour. Bernays authored several books,
    7) He spent a few days in the mountains.                                              including Crystallizing Public Opinion (1923), Propaganda (1928), and The
    8) She would consider going back east.

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