Деловые переговоры на иностранном языке. Английский язык. Часть 1. Лазаричева Е.С. - 9 стр.

b) Find the words in the text which describe or mean the following:                         5)   Why wasn’t efficient the use of fire and smoke?
           1. firm belief, confidence –                                                     6)   Is it true that drums as method of communication are still in use today?
           2. regular and usual –                                                           7)   How did the semaphore look like?
           3. always wanting more of smth. –
           4. people who have been chosen to speak officially for a group,              9. Discussion “Advantages and disadvantages of modern means of
organization or government –                                                            communication”. Defend a point of view that Internet / TV / radio / newspapers
           5. an occasion when a famous person is asked questions about their life,     is/are the best means of communication.
experiences, or opinions for a newspaper, magazine, television programme etc. –
c) Can you explain the following?                                                       10. Vocabulary
           “The reporter cannot depend on legwork alone to satisfy his paper’s
                                                                                          1. ability             способность          26. firm            фирма
insatiable demand for news. He looks to official channels to provide him with
                                                                                          2. to adapt            адаптировать         27. to increase     увеличить
newsworthy material day after day”.
                                                                                          3. advanced            передовые            28. in detail       в деталях
                                                                                          technology             технологии           29. job             работа
3. Read and translate. Prove that public relations depend on media.
                                                                                          4. advertise           рекламировать        30. lawyer          юрист
                     Public relations dependence on the media.                            5. advertising/ad      реклама              31. let’s get       давайте перейдем
          The purpose of public relations is to inform, shape opinions and attitudes,     6. agreement           соглашение             down to           к делу
and motivate. This can be accomplished only if people receive messages constantly                                                       business
and consistently.                                                                         7. appointment         назначение,          32. to mix (up)     смешивать,
          The media, in all their variety, are cost-effective channels of                                        встреча                                  перепутывать
communication in an information society. They are the multipliers that enable             8. to make an          назначить            33. position        должность
millions of people to receive a message at the same time. Through the miracle of          appointment            (встречу)            34. product         продукт
satellite communications, the world is a global village of shared information.            9. business            деловое              35. production      производство
          On a more specialized level, the media are no longer just mass                  proposal               предложение          36. to produce      производить
communication. Thousands of publications and hundreds of radio, television, and           10. to buy             покупать             37. profession      профессия
cable outlets enable the public relations communicator to reach very specific target      11. commercial         коммерческий         38. professional    профессиональный
audiences with tailored messages designed just for them. Demographic                      director               директор               background        опыт
segmentation and psychographics are now a way of life in advertising, marketing,          12. company            компания             39. project         проект
and public relations.                                                                     13. contract           договор              40. to relay a      передать сообщение
          The media’s power and influence in a democratic society reside in their         14. to deal with       иметь дело с         message
independence from governmental control. Reporters and editors make independent            15. to decide          решать               41. to provide      обеспечивать
judgments about what is newsworthy and what will be disseminated. They serve as           16. to decrease        уменьшить            42. to reduce       уменьшить
screens and filters of information, and even though not every one is happy with           17. to discuss         обсуждать            43. requirement     требование
what they decide, the fact remains that media gatekeepers are generally perceived                                эффективный                              резюме
                                                                                          18. efficient                               44. resume, CV
as more objective than public relations people who represent a particular client or
                                                                                          19. enterprise         предприятие          45. sales           менеджер по
organization.
                                                                                          20. equipment          оборудование           manager           продажам
          This is important to you because the media, by inference, serve as third-
party endorsers of your information. Media gatekeepers give your information              21. experience         опыт                 46. to sell         продавать
credibility and importance by deciding that it is newsworthy. The information is no       22. executive         исполнительный        47. to solve a      решать проблему
longer from your organization.                                                            director              директор                problem
          Consequently, your dependence on the media requires that you be accurate        23. to extend          расширять            48. staff           сотрудники
and honest at all times in all your public relations materials.                           24. (to)               экспорт/импорт,      49. strength        сильное качество
Find the English equivalents in the text. Use them in sentences of your own.              export/import          экспортировать/
a) Следовательно; представлять клиента или организацию; служить чем-то;                                          импортировать        50. to take         принимать решение
цель чего-то; дать возможность; объективный; влияние; независимость от                    25. field              сфера, область        decision


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