Engineering MOSAIC. Мантатова С.С - 36 стр.

                                                                          to overcome the biggest problem of successful inventions -
                                                                          convincing people to try something new and different. Birdseye first
                                                                          tried to freeze fish. After years of experimenting with the process, he
                                                                          started Birdseye. Seafoods, Inc. But the company soon went
                                                                          bankrupt. Even though the process worked, people didn't believe that
                                                                          frozen fish could possibly be good. It took a long time, but people
                                                                          finally accepted frozen food. By the end of his life, Birdseye, who
                                                                          was a completely self-taught inventor, had 100 patents that he sold
                                                                          for a total of 22 million dollars.
UNIT XXIX
The problems of inventors                                                       Few inventors were as successful as Birdseye. Some, like the
Before you start                                                          original owners of Coca-Cola, didn't realize the potential of their
1. Chose at least 5 most important words to your mind from the box        discoveries. The son of the inventor of Coca-Cola sold the recipe for
to describe an inventor? Can you add more words?                          $2,300. Today the product is worth billions of dollars. In 1853, Karl
                                                                          Gerhardt invented aspirin, but he didn't know what to do with it. Fifty
imagination, money, knowledge in economics, skills, abilities,            years after his invention, a German company discovered that it was a
business(-)like manner, efficiency, (good) breeding, education, talent,   painkiller and has since made millions selling it. Edwin Armstrong
good health, mental and physical activity, honesty, ambition …            invented FM radio, but he spent his whole life trying to protect his
                                                                          invention. Competitors stole his patents, and companies cheated him
Reading                                                                   out of money. Finally, he became so frustrated with his failures that
2. Read the text again and decide if the sentences (1-5) below are        he ended his life by jumping out of a window.
true (T) or false (F):                                                          Most great inventors, like Gerhardt and Armstrong, made little
1. Birdseye Seafoods, Inc. was a big success.                             or nothing from their inventions. The first person with a new idea
2. The inventor of Coca-Cola became rich.                                 may get attention, but he also gets the problem of an untried idea. In
3. Karl Gerhardt didn't realize the potential of aspirin.                 business, it is sometimes better to be second.
4. Edwin Armstrong loved the competition of the business world.           Vocabulary
5. It takes more than just a good invention to make money.                3. Choose the definition that fits each word or phrase as it is used in
                                                                          the text.
                          The problems of inventors                       1. amateur                             3. didn't realize the potential of
      Many of the modern world's most famous discoveries and                    a. not professional                      a. forgot about
inventions were not made by scientists, but by amateur inventors.               b. not educated                          b. sold
Often, these inventors had such unusual ideas that they were laughed            с. not talented                          c. didn't understand
at. But people like these, working on their own, gave us many of the      2. overcome                            4. untried
things we use every day.                                                        a. recognize                             a. not early
                                                                                b. find the answer to                    b. never done before
     Clarence "Bob" Birdseye, who invented frozen foods, was both               с. go past                               с. unimportant
a successful inventor and a good businessman-. But it took him years      Speaking