Составители:
Рубрика:
38
Product Planning
A successful business should always try to have a range of products
within its product mix at various stages of their life cycles. Businesses which
rely on one product and one product alone are in constant danger of getting
into a position that might mean that they have lost their «golden egg» and
do not have a newly-hatched one to replace it. Businesses need a steady ow
of protable products, the more mature products helping to pay for the new
ones, which in turn will pay for the next generation of prot-makers.
In the eld of product development there are two major strategies. One
strategy is to concentrate on being the rst into a new eld and is called
proactive product development. The other is somewhat safer, as the business
responds to changes by copying the leads given by other businesses: this is
known as reactive product development.
The dangers of having a proactive policy* are that you are forever break-
ing new ground and taking the risks all the time. There is a high risk of
failure, but with that risk comes the possibility of great rewards. The rst
company to create a product for a waiting market should be well placed to
make very good prots.
Reactive policy** is a lot safer: you can learn from any mistakes that the
proactive business made and avoid these. After all, the proactive business has
taken all the risks and if you are ready to react you can prot from the market
that it has just opened up. By being a very fast reactor, you can often make as
much, if not more, than by being the proactor, and without the inherent risks.
How can you tell whether a product or service is likely to take off? The
business must look at the advantages their product might have over the com-
petition and weigh up whether these advantages are promising enough to
take the risk. Some of the key considerations are:
– Does the product accurately meet the requirements of the target market?
– Does it have advantages in design, style, reliability or quality?
– How does it perform and stand up to the demands that will be made
on it by the customer?
– Does it make the customer’s life easier (in the case of a labour-saving
device)?
– Does it add to the customer’s ego or self-image (in the case of a de-
signer product)?
– Does it offer the chance of respect from others for the customer (in the
case of a status symbol)?
175
b) сравнения или образа действия
were
as if, as though как будто}… knew (Past Simple)
asked
She looked as if she were frightened.
Она выглядела так, как будто была напугана.
с) уступки
even if, even though даже если be
whatever что бы ни were
whoever кто бы ни may (might) be
whenever когда бы ни
I can’t believe it whatever he may tell.
Я не могу поверить этому, что бы он ни говорил.
d) условных союзов if, unless (если не), provid
ed, in case в условных предложениях II и III типа.
(I тип – предложения реального условия, не содержащие
сослагательного наклонения:
Iftheweatherisnetomorrow,weshallgoforawalk.
Если завтра погода будет хорошая, мы пойдем гулять.)
Придаточное предложение Главное предложение
II тип If…were (Past Simple) …should + Indenite Inf. (1 л.)
…would + Indenite Inf. (2, 3 л.)
Сомнение, предположение
III тип If…had been (Past Perfect) …should + Perfect Inf. (1 л.)
…would + Perfect Inf. (2, 3 л.)
Невыполнимое условие
If I were you, I should not do it.
На твоем месте я бы этого не делал.
Unless he had been in a hurry, he would not have had an
accident.
Если бы он не торопился, он бы не попал в аварию.
4. В простом предложении или в главном предложении обычно
встречается форма would + инфинитив.
Страницы
- « первая
- ‹ предыдущая
- …
- 36
- 37
- 38
- 39
- 40
- …
- следующая ›
- последняя »
